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ABM Manager

Backbase

SydneyPosted 6 days agoDirect from company

  • LocationSydney
  • Work typeNot stated
  • Posted21 October 2026
  • SourceBackbase's careers page (Greenhouse)
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About the role

🚀 WE ARE HIRING: ABM Manager – ANZ

 

Over 150+ leading banks run on Backbase—the AI-native Banking OS that turns fragmented operations into a Unified Frontline where customers, employees, and AI agents work as one.

 We are looking for a commercially focused ABM Manager to drive growth across a portfolio of strategic new-logo and existing-customer accounts.

📍 Location: Australia

💼 Function: Account-Based Marketing / Field Marketing

👤 Reports to: Senior Field Marketing Director

 

🎯 What You’ll Do

- Strategy & Execution: Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey.

- Sales Alignment: Partner closely with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities.

- Data-Driven Outreach: Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market using real-time engagement signals.

- AI & Tech Integration: Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.

- Impact Tracking: Measure account engagement, progression, pipeline creation, and opportunity acceleration.

💡 What We’re Looking For

- Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles.

- Demonstrated experience partnering with Sales to measurably drive pipeline growth.

- Hands-on experience utilizing AI tools for campaign execution, research, and personalization.

- High commercial acumen, strong project management, and cross-functional stakeholder skills.

- Bonus: Background in SaaS, fintech, banking, or enterprise technology.

📈 What Success Looks Like We measure success by your ability to move strategic accounts forward:

Engagement ➔ Conversation ➔ Opportunity ➔ Revenue

If you love creative marketing, experimenting with AI, and turning bold ideas into measurable business impact, we’d love to connect!

 

👇 Apply now or tag someone in your network who would be a great fit.

#Hiring #ABM #FieldMarketing #Fintech #SaaS #JobOpening #MarketingJobs #BankingTech

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