AVP, Triangle Digital Product

Canadian Tire Corporation is one of Canada’s most recognized and trusted companies, with a portfolio that spans retail, financial services, loyalty, petroleum, and real estate. Founded in 1922, CTC includes iconic banners and businesses such as Canadian Tire, SportChek, Mark’s, PartSource, Gas+, Triangle Rewards, Canadian Tire Financial Services, and CT REIT, supported by a national network of retail and gasoline outlets and tens of thousands of people across Canada.

As the AVP, Triangle Digital Product, you will lead the product strategy, vision and delivery of digital experiences that support the Triangle loyalty program and create value for customers across Canadian Tire’s businesses. You will be accountable for defining a clear product vision and multi-year roadmap, translating enterprise priorities and customer needs into product opportunities, and making the prioritization and investment decisions required to deliver meaningful customer and business outcomes.

Leading a team of digital product leaders and product managers, you will build strong product management capabilities and establish clear product ownership, accountabilities and ways of working. You will work closely with Loyalty, Technology, Canadian Tire Bank, Lifecycle Marketing, Data and Analytics, and Store Operations to discover, build, launch and continuously improve products and experiences that make Triangle simple, connected and engaging for customers.

What you will do

- Lead, coach and develop the Triangle Digital Product organization, building strong product leadership, product management and customer-centric capabilities.

- Set the product vision, strategy and multi-year roadmap for Triangle’s digital products, experiences and capabilities.

- Establish clear product ownership and accountability, ensuring product teams understand the customer problems they are solving, the outcomes they own and how success will be measured.

- Translate business priorities, customer needs, insights and market opportunities into clear product strategies, roadmaps, backlogs and investment priorities.

- Lead product discovery and development, using customer research, data, experimentation and testing to validate opportunities before and after investment.

- Oversee the end-to-end product lifecycle, from discovery and business case through development, launch, adoption, optimization and ongoing product health.

- Make clear product prioritization and portfolio trade-offs, balancing customer value, business impact, technology considerations, delivery capacity and investment.

- Partner closely with Technology and other business teams to create effective cross-functional product teams with shared ownership of outcomes.

- Ensure Triangle's digital products provide a consistent and compelling expression of the Triangle value proposition across customer journeys and touchpoints.

- Define meaningful product KPIs and success measures, including customer adoption, engagement, experience, business value and product health.

- Use customer insights, behavioural data and experimentation to continuously improve products and identify new opportunities.

- Lead annual and quarterly product and portfolio planning, prioritization, budgeting and resource allocation.

- Strengthen product management practices and the product operating model, improving discovery, prioritization, governance, decision-making and speed to value.

- Build strong relationships with senior leaders, influencing enterprise decisions and creating alignment around the Triangle product agenda.

- Represent Triangle Digital with senior leaders, clearly communicating product strategy, roadmap, performance, risks, trade-offs and decisions required.

What you will bring

- Significant progressive leadership experience in digital product management, ideally within loyalty, retail, financial services, digital commerce or another scaled consumer environment.

- Proven experience leading a product organization and product management teams, including developing senior product leaders and product managers.

- Demonstrated experience defining product vision, strategy and multi-year roadmaps for scaled customer-facing digital products.

- Strong understanding of product discovery, product development, experimentation and continuous product improvement.

- Experience owning products through the full product lifecycle, from identifying customer problems and opportunities through launch, adoption, optimization and ongoing investment decisions.

- Demonstrated ability to use customer research, behavioural data, analytics and experimentation to make product decisions.

- Proven experience making product prioritization and investment trade-offs across competing customer, commercial and technology priorities.

- Experience establishing or evolving product operating models, product governance and ways of working within a complex organization.

- Strong strategic, commercial and financial acumen, with the ability to connect product decisions to measurable customer and business outcomes.

- Experience working closely with engineering, technology, design, data, marketing and business teams to deliver products at scale.

- Demonstrated ability to translate enterprise strategy into practical product roadmaps, investment plans and measurable outcomes.

- Excellent executive communication, judgment and influence skills, with the ability to simplify complex product decisions and create alignment among senior stakeholders.

- A strong customer orientation and passion for building simple, connected and valuable digital products.

This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.