B2B Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a B2B Marketing professional based in India.

The B2B Marketing professional will lead demand generation and market growth initiatives across India for an innovative AI technology business. This senior, hands-on role focuses on building enterprise pipeline, strengthening brand awareness among technical and business decision-makers, and accelerating product adoption. You will develop integrated marketing strategies tailored to India's priority industries, combining multiple channels to reach and engage enterprise audiences. Working closely with local sales and global marketing teams, you will adapt international campaigns to local market dynamics while sharing valuable insights with global stakeholders. As the first marketing hire dedicated to the market, you will have significant ownership, autonomy, and the opportunity to build scalable programs from the ground up. The position is fully remote within India and offers the chance to contribute to the growth of cutting-edge AI products.

Accountabilities

You will own the development and execution of integrated B2B marketing initiatives, driving measurable enterprise demand and establishing a strong market presence across India.

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Build and execute end-to-end B2B marketing campaigns across priority industries in India, from strategy and messaging to implementation and performance measurement.

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Develop and coordinate integrated demand generation programs across account-based marketing (ABM), content marketing, events, webinars, partner and customer marketing, executive branding, product launches, and outbound initiatives.

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Identify the most effective channels and approaches for each marketing objective rather than focusing on a single specialized function.

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Adapt global campaigns, positioning, and messaging to the Indian market, ensuring relevance to local enterprise audiences.

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Share insights on Indian buyer behavior, competitive dynamics, media channels, and regulatory considerations with global marketing teams.

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Collaborate closely with local sales teams and global product marketing, growth, and design teams to maintain consistent messaging and deliver high-impact campaigns.

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Take ownership of pipeline generation and campaign performance across the market.

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Analyze marketing results, run experiments, identify growth opportunities, and continuously optimize campaigns based on measurable outcomes and return on investment.

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Build repeatable marketing programs that strengthen brand recognition and position the business as a leading enterprise AI solution provider in India.

Requirements

The ideal candidate is an experienced B2B growth marketer with a strong track record of generating enterprise demand in high-growth technology environments, deep knowledge of the Indian market, and the ability to operate independently in a fast-moving organization.

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5–7 years of B2B marketing experience within a high-growth technology company.

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Proven experience building and scaling demand generation programs that generate measurable enterprise pipeline.

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Demonstrated ownership of marketing and growth initiatives from strategy through execution, with accountability for results and ROI.

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Strong understanding of India's enterprise buyers, business culture, media landscape, and market dynamics.

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An established professional network within the Indian technology or enterprise ecosystem is an advantage.

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Ability to work independently with limited processes, establish priorities, identify opportunities, and manage multiple marketing functions.

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Strong strategic and execution capabilities, with the flexibility to move quickly and adapt to changing business needs.

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High standards for quality, clarity, creativity, and measurable business impact.

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Genuine curiosity about artificial intelligence and a strong interest in following developments across the AI and technology ecosystem.

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Excellent judgment in identifying compelling marketing opportunities and creating differentiated campaigns that resonate with enterprise audiences.

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Strong collaboration skills and the ability to work effectively with local and international teams.

Benefits

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Fully remote working arrangement within India.

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Annual discretionary stipend for professional learning and development.

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Annual discretionary stipend to support in-person collaboration and social travel with colleagues.

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Annual company-wide team offsite at an international destination.

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Monthly co-working stipend for employees located outside the company's main hubs.

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Opportunities for professional growth and expanded responsibilities within a dynamic, international team.

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Exposure to innovative AI products and the opportunity to contribute to the development of the enterprise AI market.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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