Cluster Growth Manager

Roles & responsibility:
Business Growth:

- Drive demand in collaboration with central and local campaigns in line with hyper local behavior

- Analyze area wise growth levers and plan interventions for improving OPD & AOV figures

- Influence and drive QOP and MOP priorities and ensure closure of related items for the city

- Track competition activities and devise strategies to control business impact.

- Strategize and plan projects like Area Expansion, Category Expansion, Long Distance, Swiggy Select, Super users, etc to increase new users and repeat user statistics

Marketing :

- Plan quarterly marketing budgets in BTL/ATL  (Below The Line / Above The Line) activities

- Idealize  and run City level campaigns by coordination with Supply, Ops, Central Marketing and Merchandising teams

- Ensure execution of BTL activities in strong/weak zones as per plan leading to increase in new users/repeat users

- Install trade collaterals at restaurant partners for brand visibility

- Measure, track and analyze BTL performance on business metrics plan for future course of action

Stakeholder Management:

- Coordinate with Sales team on key acquisitions, Trade discount parity and campaign participation

- Coordinate with Ops on Order forecast, DE hiring & reduction in variable costs

- Collaborate with central business & marketing functions on analytics & media planning

Team Management:

- Development of people and counselling team to increase productivity

- Identify learning needs and and provide necessary opportunities to attain them

- Work with team members on career planning and up-skilling them for next role

New Initiatives and Projects:

- Planning new area expansion in synergy with Operations and Supply or Customer experience

- Drive special projects that lead to growth lie tie ups with tech parks, piloting new practices/processes/strategies.

- Building categories like Breakfast and Late Night or tie ups with other companies or agencies like nastway/RMZ etc to attain business objectives and track their progress

- Closely monitoring the execution of projects such as Long Distance, Swiggy Access, etc in coordination with Central team

- Planning in app and BTL interventions for the growth of initiatives like Swiggy Select / Super / POP etc

- Tracking the performance of critical projects / initiatives and course correcting as required to achieve set business objectives

Desired Skill Set:

- High ownership, accountability, and bias for action are a must.

- Strong academic background (Post Graduate/ Graduate) with 3-6 years’ work experience.

- Prefer relevant experience in Retail/E-commerce industry in leading businesses

- Prior experience in process design and operations implementation (preferably in Logistics / Supply chain management)

- Strong time management skills and the ability to prioritize to meet daily, weekly, and long-term requirements and goals.

- Data analytics skills / should be comfortable working with MS excel. Should have the intuition to use data effectively for devising operations strategy.

- Structured problem solving, detail oriented and customer first attitude.

- Must have attention to detail and critically think through and resolve problems.

- Must have customer service skills and be able to maintain a consistent, elevated level of service

Additional Information
Visit our tech blogs to learn more about some the challenges we deal with: https://medium.com/swiggy-bytes
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.

Company Description
Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India. From starting out as a hyperlocal food delivery service in 2014, to becoming India’s leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.