Demand Generation Manager - B2B Pipeline, HubSpot & Lead Generation | Re

Demand Generation Manager – B2B Pipeline, HubSpot & Lead Generation | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago , one of our clients is hiring a Demand Generation Manager to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities.
This role sits directly between marketing and sales , with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance.
What You’ll Do

- Build and execute multi-channel demand generation campaigns

- Manage campaigns across:

- Email marketing

- Content

- Webinars

- Paid acquisition

- Account-Based Marketing (ABM)

- Build lead nurture and lifecycle programs

- Partner with sales to define ICP, audiences, and targeting

- Develop lead scoring and qualification frameworks

- Track and improve MQL → SQL → Opportunity conversion

- Analyze pipeline contribution, campaign ROI, and funnel performance

- Improve marketing automation and CRM workflows

- Run experiments to increase qualified leads and pipeline

- Report performance insights and recommendations to leadership

Requirements

- 4+ years of B2B marketing or demand generation experience

- Proven experience generating measurable sales pipeline

- Strong understanding of B2B sales and marketing funnels

- Experience with HubSpot, Salesforce, Marketo , or similar platforms

- Experience building multi-channel demand generation campaigns

- Strong knowledge of lead nurturing, scoring, and qualification

- Strong analytical and campaign management skills

- Comfortable measuring campaign ROI and pipeline contribution

- Ability to collaborate closely with sales leadership

- Strong written and verbal English communication

What Success Looks Like

- Growth in qualified marketing-generated pipeline

- Higher MQL-to-SQL and SQL-to-opportunity conversion

- Strong campaign ROI and pipeline contribution

- Effective lead nurturing and lifecycle programs

- Clean marketing automation and CRM processes

- Strong alignment between marketing and sales

Interview Process

- Initial Screening Call

- Spark Hire Video Interview

- Recruiter Interview

- Client Interview

- Offer & Onboarding

Apply Now
If you know how to turn B2B marketing campaigns into qualified pipeline , understand demand generation funnels, and are comfortable owning performance from acquisition through sales handoff, we’d love to hear from you.
#DemandGeneration #B2BMarketing #LeadGeneration #HubSpot #Salesforce #MarketingAutomation #ABM #PipelineGeneration #GrowthMarketing #RemoteJobs
Originally posted on Himalayas