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Digital Personalization Specialist (Hybrid)

Belk

Charlotte, NC - Belk EcommPosted 13 days agoDirect from company

  • LocationCharlotte, NC - Belk Ecomm
  • Work typeHybrid
  • EmploymentFull-time
  • Posted14 October 2026
  • SourceBelk's careers page (Workday)
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About the role

The Digital Product & Personalization Specialist leads personalization, experimentation, and digital optimization initiatives across web and app experiences. This role manages the day-to-day operation of the personalization and testing platform and partners cross-functionally with Marketing and Ecommerce Teams to deliver customer-focused experiences that improve conversion, engagement, and revenue.

Personalization and Experimentation

- Manage and optimize the personalization and experimentation platform across web and app

- Assist with developing and executing the personalization and experimentation roadmap

- Lead A/B tests from hypothesis and audience strategy through configuration, QA, deployment, analysis and recommendations

- Build and manage audience segments, targeting rules, and personalization strategies
Digital Product & UX Optimization

- Identify opportunities to improve digital experiences, customer journeys, and conversion through testing and data-driven optimization

- Partner with Product, UX/UI, Creative, Technology, Ecommerce, and Marketing teams to define website and app enhancements

- Support QA/UAT and evaluate customer experience and business impact following launches
Analytics and Insights

- Analyze experimentation, customer behavior, and digital performance using tools such as Adobe Analytics and Quantum Metric

- Build and maintain dashboards and reporting to measure test and personalization performance

- Communicate insights, results, and recommendations to stakeholders and leadership
Cross-Functional & Program Management

- Coordinate requirements, creative, technical implementation, timelines, dependencies, approvals, and deliverables across teams

- Facilitate recurring testing and optimization planning sessions and maintain testing documentation and processes

- Identify and communicate risks, blockers, and technical constraints to keep initiatives moving
Platform & Process Optimization

- Partner with Technology vendors on platform enhancements, integrations, and new capabilities

- Improve experimentation processes, workflows, and operational efficiency

- Support strategic digital optimization initiatives and special projects

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