Director of Marketing

About CoEnterprise

CoEnterprise is an award-winning B2B software and professional services company founded in 2010. A leader in supply chain and business analytics, CoEnterprise delivers innovative solutions that help organizations connect data, gain visibility, and make faster, smarter decisions. Its industry-leading AI-enabled supply chain platform, Syncrofy, provides actionable, data-driven insights without requiring advanced technical expertise. Fueled by a commitment to people and long-term partnerships, CoEnterprise has supported more than 850 customers across 6,000+ projects.

This is a hands-on, high-ownership role and will be the company's Marketing leader . You will own the marketing function from strategy through execution, working directly with the CEO and closely with Sales, Product, and Technical teams.

You will be responsible for building a scalable demand-generation engine that creates qualified pipeline and revenue for our Syncrofy and Managed Services solutions.

Key Responsibilities

- Develop and execute the overall marketing and demand-generation strategy for Syncrofy and Managed Services.

- Build and manage programs across ABM, paid search/social, SEO, email, content, webinars, events, nurture campaigns, and other channels .

- Define target accounts, industries, buyer personas, and buying committees.

- Develop campaigns and messaging that generate qualified enterprise and mid-market leads that covert to closed won sales opportunities.

- Build and optimize lead-generation, nurturing, scoring, and conversion programs.

- Partner closely with Sales to align marketing campaigns with revenue and pipeline objectives.

- Develop compelling content including case studies, whitepapers, webinars, solution briefs, industry content, and thought leadership.

- Drive digital marketing, website conversion, SEO, paid advertising, and social programs.

- Develop targeted marketing programs for the Managed Services business.

- Build Syncrofy's market presence around supply-chain visibility, EDI managed services, order lifecycle optimization, and operational intelligence .

- Own marketing analytics, attribution, reporting, and the marketing technology stack.

- Identify, evaluate, and manage outside agencies, freelancers, and vendors when appropriate.

- Continuously test, measure, and optimize marketing programs based on pipeline and ROI.

- Establish and own the company's marketing processes, priorities, and roadmap.

- Plan, organize, and lead Syncrofy and EDI Managed Services industry trade shows that generate leads and convert to closed won sales opportunities.

What We're Looking For

- 8+ years of B2B marketing experience, with significant demand-generation responsibility.

- A highly motivated results driven marketing leader who takes initiative

- Proven track record of generating qualified sales pipeline and revenue that converts to high percentage closed won sales opportunities .

- Experience marketing complex B2B products or services with multi-person buying processes.

- Strong experience with ABM, digital marketing, content, email, paid media, and marketing automation .

- Strong understanding of the B2B sales funnel and Marketing/Sales alignment.

- Data-driven approach with the ability to connect marketing activity to pipeline and revenue.

- Excellent communication and content-development skills.

- Comfortable operating as a one-person marketing department , setting strategy while personally executing.

- Highly entrepreneurial, self-directed, and comfortable working with significant autonomy.

Industry Experience

Experience in one or more of the following is highly desirable:

B2B SaaS | Enterprise Software | Supply Chain | EDI Managed Services | B2B Integration | Supply-Chain Visibility | Managed Services | IT Services | Supply Chain and Logistics Technology | Retail Industry | CPG Industry | Distribution Industry

Experience marketing complex EDI Managed Services, supply-chain, or enterprise technology solutions is a strong plus.

What Success Looks Like

Success will be measured by the ability to build a predictable, scalable source of qualified pipeline for Syncrofy and Managed Services that has a high percentage of becoming closed won sales opportunities.

Key metrics will include:

- Marketing-sourced pipeline

- Qualified opportunities

- Marketing-sourced revenue

- Target-account engagement

- Conversion rates

- Cost per opportunity

- Campaign ROI

We care much more about quality pipeline and closed won revenue than impressions, followers, or raw lead volume .

Originally posted on Himalayas