Growth Strategy, Rakuten Mobile - Marketing Planning Department

Job Description:
Business Overview
Rakuten Mobile is a business that contributes to improving customer convenience through the provision of telecommunications services, while also taking on the challenge of creating new value by leveraging a wide range of assets across the Rakuten Group.

Department Overview
This organization is responsible for driving the creation and expansion of new revenue opportunities at Rakuten Mobile. It is expected to lead initiatives end-to-end, covering market analysis, service planning, partner alliances, proof-of-concept execution, KPI design, and performance evaluation, while working closely with a wide range of internal and external stakeholders to turn ideas into concrete business initiatives. A unique attraction of this organization is the opportunity to go beyond existing frameworks, take the lead in planning and promoting new revenue schemes, and tackle a broad range of themes by leveraging Rakuten Group assets.

Why We Hire
At Rakuten Mobile, creating new revenue opportunities in addition to providing telecommunications services has become an important priority for accelerating business growth.
As the market environment and customer needs continue to diversify, we are expected not only to strengthen new and existing option services, but also to promote monetization initiatives through collaboration with partners and the future development of platforms that can generate new revenue streams.
Against this background, we are looking for someone who can think beyond existing frameworks and lead the planning and execution of new revenue schemes by working closely with a wide range of internal and external stakeholders.

Position Details
This position is responsible for creating and expanding new revenue opportunities at Rakuten Mobile. You will lead initiatives centered on new and existing option services, user referral initiatives, and platform development, driving projects end-to-end from planning to execution and performance review.

Specifically, you will:
・Identify new revenue opportunities based on market trends, competitive analysis, and customer needs
・Plan and drive the launch of new option services
・Improve existing services, including pricing design and sales expansion initiatives
・Develop alliances with internal and external partners through negotiation and coordination
・Plan and execute user referral initiatives, including proof-of-concept design
・Support platform-related initiatives through requirement definition and cross-functional coordination
・Design KPIs, analyze performance, prepare reports, and drive improvement actions
Key stakeholders include internal business teams, development, sales, and marketing teams, corporate functions such as legal and finance, Rakuten Group businesses, and external partners. English may be used in communication with overseas partners and stakeholders, as well as for reviewing materials, contracts, and participating in meetings.

Work Environment
We are mainly young people in their 20s and 30s, and communication is flat.
Many of our employees join through mid-career hiring. People from a wide range of industries and diverse backgrounds are actively succeeding here.

Mandatory Qualifications:
- Bachelor’s degree or above
- Practical experience in one or more of the following areas: business planning, service planning, sales planning, alliance promotion, or project management
- Experience in coordination and negotiation with internal and external stakeholders
- Experience in independently developing hypotheses, structuring issues, and driving initiatives
- Experience in planning and improving initiatives based on data analysis
- Practical skills in PowerPoint and Excel

Desired Qualifications:
- Experience in telecommunications, IT, internet services, advertising, or platform businesses
- Experience in planning and launching new businesses, new services, or new products
- Experience in alliances, business partnerships, or partnership development
- Experience in POC design and execution, business development, or project management
- Experience in KPI design, sales and revenue management, and business planning
- Experience in requirement definition and internal coordination for development projects
- Experience in driving work flexibly and proactively in highly ambiguous environments
- Business experience in both Japanese and Englih

[ id: cmorec mkpd ]
#business
#Marketing Planning
#Service Planning
#Sales Planning
#Alliance
#Marketing Div

Languages:
English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)