Lead Researcher - Mixed Method

Job Description:
Job Description – Senior Research Manager – Mixed Methods
Experience : 10-12 Years in consumer research / insights
Location : Bangalore work from office, work from client office, hybrid
Key Skills and Responsibilities (non-technical) :

- Understanding and sharing user perspectives to interpret both qualitative narratives and quantitative behaviors.

- Drawing out nuanced insights during interviews, focus groups and while interpreting survey feedback.

- Synthesizing large datasets and complex qualitative inputs into clear, actionable insights.

- Challenging assumptions, validating findings, and ensuring methodological rigor across mixed methods.

- Building capability in mixed methods approaches within the team.

- Connecting research outcomes to client objectives, market realities, and strategic decision‑making.

- Building trust with clients, internal stakeholders and cross‑functional teams.

- Partnering effectively with analysts, designers, product managers, and other researchers.

- Maintaining clear communication during project briefings, updates, and post‑study discussions.

- Making insights accessible and persuasive through clear narratives and visuals.

- Proactively addressing issues to ensure smooth project closure.

- Driving alignment on research strategies and recommendations.

- Sharing ideas, fostering collaboration, and encouraging innovation in research practices.
Key Skills and Responsibilities – Technical :

- Experienced market research professional with 10-12 years of experience in qualitative and quantitative research fields across multiple categories and geographies.

- Skills to analyze and synthesize both qualitative and quantitative data, turning complex research into clear, strategic recommendations

- Ability to strategically decode consumer needs, synthesizing complex ideas and communicating the same through the art of storytelling.

- Competence in stakeholder management and fostering collaboration across functions to arrive at actionable solutions in time bound projects.

- Leading primary research through interviews, usability testing, diary studies, ethnography, surveys, journey mapping, and prototype evaluations to uncover actionable user insights.

- Translating numbers and narratives into compelling stories that resonate with stakeholders.

- Guide the customer on the appropriate research strategy that addresses their business objectives.

- Design the discussion guide / questionnaire / research framework.

- Analyse the information and create insights / synthesize findings.

- Create reports in PowerPoint, Google Slides

- Design proposals / pitches for client studies.

- Be the key point of contact for the client.

- Manage the overall project end to end.

- Guiding junior researchers across qual and quant projects.

Location:
DGS India - Bengaluru - Manyata N1 Block
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent