Manager -CRM

Job Description:
What You'll Do
·       Design and implement omnichannel customer journeys across Email, SMS, Push, WhatsApp, and Mobile
·       Develop personalized campaigns using Journey Builder, Automation Studio, Content Builder, and Contact Builder
·       Build scalable marketing solutions using Marketing Cloud Next and AI-powered automation
·       Configure Agentforce for Marketing to automate campaign execution and customer engagement
·       Leverage Einstein AI for content generation, personalization, send-time optimization, and next-best-action recommendations
·       Integrate Marketing Cloud with Salesforce CRM, Data Cloud, and third-party platforms using APIs
·       Develop reusable components, dynamic content, and personalized communications
·       Support real-time customer engagement using event-driven marketing and Data Cloud activation
·       Collaborate with business, CRM, and analytics teams to deliver intelligent customer experiences

Skills We're Looking For
·       Hands-on experience with Salesforce Marketing Cloud (Engagement)
·       Strong knowledge of Journey Builder, Automation Studio, Contact Builder, and Content Builder
·       Experience with AMPscript, SQL, HTML, CSS, and SSJS
·       Understanding of REST APIs and Salesforce CRM integration
·       Familiarity with Data Cloud or Marketing Cloud Next is a plus
·       Interest in AI-powered marketing, Agentforce, and intelligent customer journeys is highly desirable

Preferred Certifications
·       Salesforce Marketing Cloud Developer
·       Marketing Cloud Engagement Administrator
·       Marketing Cloud Email Specialist

Must-Have Skills:
Salesforce Marketing Cloud
·       Marketing Cloud Engagement
·       Journey Builder
·       Automation Studio
·       Contact Builder
·       Content Builder
·       Email Studio
·       Mobile Studio
·       Marketing Cloud APIs
Marketing Cloud Next & AI
·       Understanding of Marketing Cloud Next
·       Exposure to Agentforce or AI-powered marketing capabilities
·       Knowledge of Einstein AI, Prompt Builder, or AI-assisted campaign creation
·       Basic understanding of Data Cloud concepts and customer data activation

Technical Skills
·       AMPscript
·       SSJS (Server-Side JavaScript)
·       SQL
·       HTML
·       CSS
·       JavaScript
·       REST APIs
·       JSON
·       OAuth

Integration
·       Salesforce CRM integration
·       API-based integrations
·       Event-driven architecture
·       Webhooks (preferred)

Location:
India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent