Senior Manager – Marketing Automation & Digital Demand Generation (f/m/d)

Strategic Leadership & Platform Ownership

- Define and drive GEA's global Marketing Automation strategy, roadmap and operating model in close partnership with Divisional Marketing and aligned with the Sales Excellence strategy

- Act as the global business owner of GEA's Marketing Automation platform and lead its rollout, adoption and continuous optimization

- Leverage automation, data and AI to enhance customer engagement, demand generation and commercial effectiveness

Governance, Standards & Demand Generation

- Establish global governance, standards and best practices across lead management, segmentation, scoring, nurturing, campaign execution, data quality and reporting

- Ensure seamless integration with CRM and the broader digital ecosystem

- Balance global standards with divisional and market-specific requirements

- Enable scalable customer journeys and strengthen Marketing-to-Sales handover and pipeline generation

Divisional Partnership, Adoption & Performance

- Serve as the strategic partner for Divisional Marketing teams

- Support Divisions in planning, launching and optimizing demand generation campaigns and automated customer journeys

- Provide playbooks, training and consulting to drive adoption and business value

- Foster a global community to share best practices and scale successful use cases across GEA

- Define KPI frameworks, reporting and dashboards to measure adoption, engagement, lead quality and pipeline impact

- Lead stakeholder alignment and change management across Marketing, Sales, IT, Data and Business

- 7+ years of experience in Marketing Automation, Demand Generation or Digital Marketing

- Proven experience with leading Marketing Automation platforms

- Strong digital marketing background in an international, matrix organization, B2B background is a plus

- Track record in driving governance, process excellence, technology adoption and organizational change

- Strong analytical, stakeholder management and change leadership skills

- Fluent in English; German is a plus

What we offer:

- Work in a supportive, appreciative, and international team

- A modern work environment

- A wide range of personal and professional training and development opportunities to support your career

- Company pension scheme and accident insurance

- 30 vacation days per year plus December 24th & 31st off

- Employee benefits such as discounts on gym memberships, language courses, etc.

- Subsidized job bike scheme

- Good public transport connections with travel allowance

- One additional day off for volunteering

- Global bonus program