Specialist - Communication Planning and Strategy

Job Responsibilities:

Communication Strategy:

- Develop and implement communication plans tailored to clients' e-commerce goals and target audiences.

- Stay abreast of e-commerce industry trends, technological advancements, and competitor strategies.

- Collaborate closely with cross-functional teams to ensure consistent messaging and branding across various e-commerce channels.

Short Video Production:

- Conceptualize, script, and  coordinate to produce short videos that showcase our clients' products and services.

- Collaborate with the creative team to ensure the video content is aligned with the client's brand and product offerings.

- Optimize videos for various e-commerce platforms, ensuring they drive engagement and conversions.

Live Streaming Marketing:

- Plan and coordinate to execute live streaming campaigns on e-commerce platforms and social platforms to engage with our client's target audiences in real-time.

- Monitor live streams and media plan (if any) to optimize product visibility and conversion rates.

- Analyze live streaming performance data and adjust strategies for maximum ROI.

Influencer and Affiliate Management:

- Develop and manage influencer and affiliate marketing programs tailored to drive awareness, traffic, and sales for our e-commerce clients.

- Identify and establish relationships with influential figures in e-commerce platforms and social platforms.

- Coordinate with influencer and affiliate partners to promote our clients' campaigns effectively.

Reports

- Track and report weekly or monthly on all activities, in all metrics including the impact of influencer collaborations on e-commerce sales and brand recognition, making data-driven adjustments to optimize program effectiveness.

 

Key Requirements:

- Bachelor's degree in communications, marketing, public relations, or a related field

- 1-2 years of experience in a direct field related to communication planning and strategy for e-commerce brands or companies.

- Deep understanding of e-commerce platforms and their trends. Tiktok is preferable.

- Strong analytical mindset with the ability to leverage data for decision-making.

- Strong understanding of marketing communication theory and principles.

- Ability to think strategically and creatively.

- Excellent written and verbal communication skills.

- A self-starting attitude – the ability to work independently and take initiatives

- Ability to manage multiple projects simultaneously 

- Good command of MS Office, MS-EXCEL, MS-POWERPOINT, MS-WORD