Associate, Specialist, Digital Marketing, Group Marketing and Communications

About the Role:
The role manages DBS’ social media presence, social-first digital campaigns and webpages. It
translates business priorities into channel-ready content, improves performance through data and
insights, builds in-house content and AI capabilities, and ensures timely, compliant execution with
internal teams and agency partners.
Key Responsibilities:

Social Media Management
• Own the annual and monthly channel strategy, content pillars and integrated content calendar
in line with brand and business priorities.
• Use platform best practices, competitor intelligence and social insights to strengthen share of
engagement, share of voice, sentiment and follower growth.
• Partner with business units and agencies to shape briefs, develop social media content, and
maintain balanced coverage across priorities and timelines.
• Identify and activate relevant collaborations, topical opportunities, moment marketing and A/B
tests.
• Build in-house content and AI capabilities by identifying and implementing use cases
internally and with agency partners.
• Deliver regular reporting, ad hoc listening and actionable management insights with accurate,
timely data.

Campaign Management
• Translate briefs into social-first objectives, audiences, channel roles, KPIs and measurement
plans.
• Plan media, manage agency execution and optimisation, and track performance against
agreed targets.
• Deliver timely post-campaign analysis, management presentations, reusable learnings, case
studies and award submissions.

Web Management
• Manage end-to-end updates and maintenance of managed webpages based on requests and
agreed timelines.
• Coordinate with internal teams and partners to ensure content completeness, approvals,
compliance and quality before publishing.
• Optimise managed webpages for desktop and mobile experiences, track analytics and user
journeys, and support full-funnel visibility across social and digital campaigns.
• Support SEO and generative engine optimisation to improve discoverability in search and AI
generated answers.

Requirements:
• Strong working knowledge of social media, publishing and listening tools, paid media, web
analytics and performance reporting.

• Ability to interpret data, identify performance gaps and translate findings into practical
optimisation actions.

• Ability to manage agencies and collaborate effectively with business, creative, media, web
and internal stakeholders.

• Attention to detail and the ability to manage multiple priorities in a regulated environment.

• Familiarity with AI and content-production tools.

Location:
Mumbai
Job:
Marketing and Communications
Schedule:
Regular
Employee Status:
Full time