AVP - Performance Marketing

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Team Overview
About Us
We are India’s leading credit information company and have established ourselves as a key anchor in the
credit ecosystem of the country over the past 25 years. As an information and analytics provider, we aim
to bridge the gap between stakeholders across multiple ecosystems. We use information for good by
analyzing credit information to generate solutions for institutions and consumers. Our solutions facilitate
easy access to credit for consumers and provide valuable insights to lenders when evaluating potential
borrowers.
We are in the business of building trust between organizations and consumers. It is our core belief that trust
can help organizations and consumers transact with ease and help them achieve great things.
We are committed to not just being an equal opportunity employer but also actively cultivating a culture of
inclusion and belonging. We celebrate and respect the unique backgrounds and experiences that every
individual brings to our team. Applicants are evaluated based on job qualification - not race, color, sex /
gender, religion, caste, national origin, age, disability, marital status, citizenship status, sexual orientation,
gender identity or any other status. We are committed to taking affirmative action to employ and advance
minorities, women, and qualified disabled individuals. We ensure a safe, productive, and harassment-free
workplace for all.
Provision of Reasonable Accommodations
We are committed to providing reasonable accommodation for individuals with disabilities throughout the
application and employment process. Please contact us to discuss any accommodation you may need.
Culture and Values
Our culture is welcoming, energetic, innovative, and deeply committed to fostering an environment of
belonging, where diverse perspectives and backgrounds are valued. There’s an overall synergy that flows
throughout the company, creating a sense of connect, belonging and unity in knowing that we’re all working
to achieve the same overall goal. Our core values which we live by every day are integrity, People,
Customer, and Innovation.
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What is excitement and passion for us?
We define it as a blend of curiosity, ability to unlearn and yet continuously learn, able to connect with
meaning and finally the drive to execute ideas till the last mile is achieved. This passion helps us focus on
continuous improvement, creative problem solving and collaboration which ensures delivery excellence.
One world Center, 19th Floor, T2A-T2B, Senapati Bapat Marg, Lower Parel, Mumbai –400 013.
Dynamics of the Role
This role is responsible for driving new user acquisition through performance marketing campaigns across
web and app. The person will own the full lifecycle from campaign strategy to ensuring the data behind
every decision is accurate and will work closely with marketing, product, IT, and analytics to improve how
new users are acquired, tracked, and converted.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.
Role Overview And Core Responsibilities
Roles & Responsibilities Performance Marketing & User Acquisition • Plan, execute, and optimize performance marketing campaigns across digital channels to drive new user acquisition for web and mobile app platforms. • Own and deliver acquisition goals, including customer acquisition cost (CAC), user volume, revenue and efficiency metrics, while optimizing budget allocation across channels, audiences, and campaign objectives. • Develop and execute structured experimentation frameworks across creatives, audience targeting, bidding strategies, and channel mix to continuously improve campaign performance and scale growth. Data, Attribution & Measurement • Own the end-to-end user acquisition measurement framework, ensuring campaign performance data is accurate, reliable, and actionable. • Manage and validate tracking implementations across advertising platforms, web analytics tools, mobile attribution systems, and backend/product ecosystems to ensure seamless data capture. • Investigate, troubleshoot, and resolve data discrepancies across multiple systems, serving as the primary point of contact for acquisition reporting accuracy. • Establish and maintain robust methodologies to accurately distinguish new users from returning users, ensuring consistent and reliable performance measurement. Funnel Analytics & Conversion Optimization • Drive optimization of the end-to-end user journey, from first ad engagement through activation, identifying conversion bottlenecks and drop-off points across the acquisition funnel. • Partner with Product, Design, and Growth teams to improve user experience across landing pages, app store pages, onboarding flows, and activation journeys through data-driven testing and experimentation. One world Center, 19th Floor, T2A-T2B, Senapati Bapat Marg, Lower Parel, Mumbai –400 013. • Leverage behavioral and funnel analytics to diagnose whether performance challenges stem from acquisition strategies or product experience and collaborate with relevant teams to implement corrective actions. Cross-Functional Stakeholder Management • Collaborate closely with relevant teams to ensure tracking, attribution, and measurement requirements are correctly implemented and maintained as products evolve. • Partner with Product, Analytics, and Business stakeholders to align on user definitions, acquisition metrics, measurement methodologies, and reporting frameworks. • Act as a key stakeholder in driving data-driven decision making by providing insights and recommendations to improve acquisition performance and user growth outcomes • Lead and manage agency relationships, holding partners accountable for delivering acquisition, efficiency, and quality targets through rigorous performance tracking, reviews, and optimization governanceDevelop and deliver executive level dashboards and performance reviews, providing data-driven insights, actionable next steps, and recommendations to optimize acquisition performance and business impact

Required Knowledge And Experiences
Experience and Skills • Education: Bachelor’s or master’s degree in business administration, Digital Marketing, or a related field. • Experience: 9+ years of experience in performance marketing, growth marketing, or user acquisition roles. • Willingness to travel as required. • Strong executive presence with the confidence to influence stakeholders and drive decisions. • Self-motivated and adaptable, with the ability to work independently, navigate ambiguity, and exercise sound judgment. • Excellent communication, stakeholder management, organizational, and presentation skills. • Demonstrated ownership mindset with strong project management, multitasking, and execution capabilities, coupled with a relentless focus on delivering results Essential Competencies Ability to build trusting relationships - across all levels and in the immediate / extended team internationally, should be known and regarded as a trusted competent advisor. Driving innovation – A believer in continuous improvement of services, processes and operational efficiency. Demonstrates curiosity and critical thinking. Business Acumen – Spends time to ensure understanding of the business and aligns accordingly. One world Center, 19th Floor, T2A-T2B, Senapati Bapat Marg, Lower Parel, Mumbai –400 013. Change agent – Ability to diagnose correctly, design and execute interventions. Ensures communication through appropriate channels in a concise and proactive manner. Execution champion – Focuses and ensures closure without compromising on quality of the output. Raises / flags issues as necessary and moves forward with a solutioning approach

TransUnion Overview:
At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good , which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver’s seat of their professional development— while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that’s why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.

Be a part of our Workforce for Good – you’ll work with great people, pioneering products and cutting-edge technology.

TransUnion Job Title

Advisor, Consumer Experience