Cluster Head - Rest of Karnataka

KEY RESPONSIBILITIES
Business Growth

- Achieve sales volume and revenue targets as decided for the cluster while managing a healthy brand mix, and effective usage of A&D

- Develop a strategy to Beat the market. Identify opportunities and use levers like A&D and credit policy to increase Market Share, and deliver on target

- Review the trade schemes, and monitor effectiveness and modify basis performance

- Liaise with and manage Syndicates, retail and wholesale groups and be the first point of escalations

Sales Planning & Inventory Management

- Implement and manage sales planning and stock forecasting strategies with high levels of accuracy and consistency at a cluster level

- Liaise with demand planning and supply chain to understand and address any supply constraints/ issues

Channel and Distributor Management

- Establish distributor/ wholesaler KPIs for driving effective distribution of PRI portfolio

- Ensuring ROI calculation and reporting for distributor

- Ensure timely collection of receivables from distributor, and inventory management

- Ensuring productivity of the manpower on distributor payroll

- Monitor and track Secondary scheme processing

- Strengthen relationships with channel partners (retail and wholesale), especially syndicates, and responsible for channel escalation handling

Retail Engagement

- Ensure periodic coverage of key customer groups and syndicates

- Create the CSM engagement initiative for the cluster

- Create and own the retail engagement plan

- Ensure Channel Play/Hawk eye scores and execution is delivered as per the norm on monthly basis

Market Intelligence & Performance Monitoring

- Regularly conduct retail outlet audits to study market share movements and track market share

- Lead general administration and MIS tracking, tier wise and account wise consolidation for weekly and monthly sales reports; lead business analysis and integrate that analysis into business strategies to get business and better market share

- Gain market intelligence and visibility through competitive mapping and analyzing market trends across the state; regularly induce customer feedback to recreate and re-strategize the promotional and selling strategies

Brand Building & Demand Generation

- Review efficiency and efficacy of expenditure undertaken for promotion and capturing market share

Financial Discipline

- Ensure healthy cash flow for the organization, and adherence to the credit policy as decided. DSO to be within limits

- Liaise with Finance team on formulation of credit policy for the respective market

Regulatory & Compliance

- Coordinate with Excise authorities to ensure timely permit approvals, EVC generation, and statutory compliance

- Support in brand registrations, excise liasioning

Team Leadership

- Set the direction and an innovative consumer facing culture in the team by managing individual and team performance expectations and goals

- Lead the sales team keeping high levels of motivation & feedback with a view to build a motivated team

- Mobilising resources for availability for the team

- Work with individuals in order to develop them for increased responsibility

INTERACTIONS
INTERNALLY:

- Sales Team of the Region

- Commercial Finance

- Commercial Marketing and Activation Teams

- Region Head

- Zonal Demand Planner

- Zonal Sales and Development Manager

- Supply Planning Team

- With Manufacturing for holograms and label registration

EXTERNALLY:

- Customers

- Distributor/ Channel Partners

- Excise Officials

- Consumers

Job Posting End Date:
2026-11-27

Target Hire Date :
2026-05-15

Target End Date :