Digital Marketing Activation and Alliances Lead

Digital Marketing Activation and Alliances Lead
Description -
Drive digital campaign delivery and operational excellence across commercial initiatives, with strong ownership of alliance-funded programs, alliance IDs, and approval workflows.

Job Description
The Digital Marketing Activation Specialist is responsible for executing digital campaign activation and supporting alliance-funded marketing programs across HP's commercial business. This role ensures campaigns are launched accurately, assets are delivered on time, approvals are completed, and operational requirements are met across internal and external stakeholders.
Working closely with Campaign Managers, Media teams, Alliance Marketing, Creative, UX, Finance, and agency partners, the specialist supports campaign setup, alliance compliance, launch readiness, and day-to-day execution activities. This role is ideal for a detail-oriented marketing specialist who enjoys managing multiple projects, coordinating stakeholders, and ensuring campaigns move smoothly from planning to launch.

Key Responsibilities
• Manage alliance IDs and approval workflows, including Creative and UX approval. ​
• Validate funded campaign requirements, MDF/alliance budgets,  OpEx  alignment, and compliance. ​
• Coordinate with internal alliances, media, agency/content teams, and finance to resolve blockers quickly. ​
• Maintain campaign timelines, status documentation, QA checks, and pacing/reporting inputs. ​
• Build and improve repeatable activation processes for the team.

Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-7 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field or an advanced degree with 3-5 years of work experience.

Success Measures
• Campaigns and budget submissions launched on time with no delays. ​
• Alliance IDs, approvals, compliance, and financial governance completed accurately. ​
• Efficient delivery of campaign logistics with minimal rework. ​
• Repeatable process built and adopted by the team.

Knowledge & Skills
Alliance process knowledge
Organization and Systems literacy
High attention to details
Accountability
Communication
Multitasking
Ability to independently accomplish tasks
Adaptability to business challenges
Hard working
Result Orientation

Complexity
• Responds to moderately complex issues within established guidelines.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Job -
Marketing
Schedule -
Full time
Shift -
No shift premium (Mexico)
Travel -

Relocation -
Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s   EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal "