Digital Product Manager

The Role

Fisher & Paykel is one of New Zealand's best-known brands, a global company with a strong heritage and ambitious plans. Our New Zealand origins, curious nature and passion to develop luxury products designed around people are core elements that make us unique.

Driven by our brand values of being trusted, sustainably minded, innovative, generous and curious, as a team we take a collaborative approach where all ideas are heard and are united in our leading goal to be the world's most human-centred, #1 premium appliance brand.

About the role

Reporting to the GM of Digital, the Digital Product Manager is an exciting opportunity to take ownership of the vision, strategy, roadmap and ongoing performance of digital products and experiences across Fisher & Paykel and Haier.

You will bring together customer insight, commercial priorities, design and technology to create intuitive, connected and measurable experiences across the customer journey.

From websites and ecommerce to mobile applications, digital retail experiences and interactive appliance interfaces, you will have the opportunity to influence how customers discover, purchase, interact with and experience our brands.

This is an end-to-end product ownership role, spanning discovery, development, launch, continuous improvement and the evolution of digital experiences across markets.

What you'll be doing

You will define and own product strategy, vision and roadmaps, translating customer needs and business priorities into clear opportunities and measurable outcomes.

Working closely with design, engineering, brand, marketing, ecommerce and commercial teams, you will lead product discovery, validate concepts, prioritise investment and guide delivery from initial idea through to launch and ongoing optimisation.

You will champion exceptional customer experiences, ensuring digital products are intuitive, accessible, coherent and reflective of each brand's identity. Using customer research, behavioural data and experimentation, you will identify opportunities, test assumptions and continuously improve performance.

A key part of the role will be embracing AI-assisted product, design and development practices. You will explore how approved AI tools and agents can accelerate research, prototyping, delivery and learning, while maintaining accountability for quality, customer trust and responsible use.

You will also own product performance and lifecycle management, balancing innovation with reliability, operational requirements, investment and long-term value.

What you'll bring

You will be an experienced digital product professional who combines customer empathy, commercial acumen and strong product judgement with the ability to translate complex opportunities into meaningful outcomes.
You will bring demonstrated experience owning digital products from discovery and roadmap development through to delivery, launch and continuous improvement.

Your experience will include customer research, journey mapping, product strategy, prioritisation, analytics and experimentation, alongside the ability to work effectively with design, engineering and business stakeholders.
You will have sufficient technical fluency across digital platforms, integrations, data and software delivery to challenge assumptions, make informed decisions and work confidently with technical specialists.

Experience across multiple digital touchpoints, connected physical and digital experiences, or international markets will be advantageous.
You will also bring curiosity and a practical appetite for AI-enabled product development, with the ability to critically evaluate outputs, recognise limitations and apply sound judgement.

Above all, you are an outcome-focused product owner who takes initiative, makes informed decisions, challenges convention constructively and brings people together to deliver meaningful results.

Why Fisher & Paykel?

We can give you the rare opportunity to join a large, complex global organisation headquartered in New Zealand, where product, design and storytelling sit at the heart of our business.

Along with a competitive salary, flexible working, ongoing development and excellent growth and progression opportunities, as a valued member of our team, you'll enjoy generous discounts on Fisher & Paykel and Haier products, life and disability insurance, discounted medical cover, access to our superannuation scheme, our leading Whānau/Family leave offering, our subsidised staff café, and free car parking when you're on-site.

All this, coupled with great leadership and backed by a world-leading heritage brand that is consistently ranked as one of New Zealand's most Trusted Brands, year after year.

At Fisher & Paykel, innovation is part of our DNA. We value people who are curious, courageous and committed to finding better ways of doing things.
If you are passionate about digital products, customer experience and the opportunity to shape what comes next, we'd love to hear from you.

Apply now and help us create the next generation of digital experiences at Fisher & Paykel.

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Fisher & Paykel is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.