General Manager, Charter Bus Company ($100k - $120k/Yr)

Run the whole operation. Own the result.
Every morning, hundreds of people trust one thing: that the coach will be there, clean, safe and on time. A school group heading to a championship. A family reunion. A corporate team on a deadline. A once-in-a-lifetime tour. You will be the person who makes that promise true, every single day.
We’re looking for a General Manager who treats a depot like their own company. You’ll own sales, operations, people and profit, with real authority and a real seat at the table. This is not a desk job in the middle of a corporate org chart. It’s the top operational seat at your location.

What You’ll Own:

Sales & Revenue

- Drive daily and monthly charter, tour and contract sales. You’ll hunt new accounts and grow the ones we have.

- Build relationships with schools, universities, corporate clients, event planners, tour operators and religious and community groups.

- Set pricing and quoting strategy that wins work and protects margin.

- Review pipeline, bookings and conversion every week, and fix what isn’t working.
Daily Operations

- Run dispatch, scheduling and fleet assignment, and keep every trip on time and on plan.

- Solve problems in real time: breakdowns, weather, last-minute changes and VIP requests.

- Make sure every trip is staffed, fueled, inspected and ready before the wheels roll.
Fleet & Maintenance

- Work with maintenance on preventive schedules, repair turnaround and fleet readiness.

- Control costs on fuel, parts, tires and downtime.

- Plan fleet utilization and flag when it’s time to add or retire equipment.
People & Culture

- Lead, coach and hold accountable drivers, dispatchers, sales staff and mechanics.

- Recruit and retain CDL drivers, which is the lifeblood of the business. You’ll build a driver culture people want to join and stay in.

- Run training, performance reviews and corrective action fairly and consistently.
Financial Performance

- Own the location P&L: budgeting, forecasting, margin, cost control and reporting.

- Report to leadership with clear numbers and clear plans.
What We’re Looking For

- 3–5 years of management experience in transportation, motorcoach, charter, tours, logistics, hospitality or another fast-moving service business

- A track record of growing sales and running daily operations at the same time

- Experience leading frontline teams (drivers, dispatch or field staff)

- Strong financial instincts: you read a P&L and know which lever to pull

- Calm under pressure, and a person others trust when things go wrong

- Excellent communication with customers, staff and leadership

- Bachelor’s degree preferred; proven results can substitute

- Working knowledge of DOT/FMCSA regulations, or the drive to master them quickly

- Comfortable with after-hours availability during peak seasons and emergencies
Bonus points: CDL or motorcoach background, charter or tour sales experience, and experience with dispatch or fleet software.

What You Get

- $100,000–$120,000 base, based on experience

- Performance bonus tied to sales growth and profitability

- Real autonomy and a clear path to grow with us

- Health, dental and vision insurance

- Paid time off and paid holidays

- A leadership seat in a business that moves people, and is proud of it
Why This Role Is Different
Most GM jobs hand you a title and a to-do list. This one hands you the keys. You’ll see the impact of your decisions within days, whether that’s a new contract signed, a driver retained or a trip that went perfectly. If you want to run something, not just manage something, this is it.

Ready to Take the Wheel?
Apply with your resume and a short note on the biggest operation or sales win you’ve led. We read every application, and we move fast with the right people.