Head of Demand Generation (Remote, United Kingdom)

The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion.
This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion.
A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.

Core Responsibilities
Demand Engine & Pipeline

- Own paid, organic, website, and conversion channels.

- Translate growth targets into clear priorities and roadmaps.

- Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.

Website & Conversion

- Lead website structure, messaging, UX, landing pages, and CRO.

- Partner with PMM to ensure clear, differentiated positioning.

- Maintain clarity, credibility, and performance across touchpoints.

Paid & Organic Growth

- Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.

- Optimize for pipeline and revenue impact with strong attribution visibility.

- Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.

Content & Design

- Lead revenue-focused content aligned to buyer journey and enterprise sales.

- Ensure digital design supports differentiation, clarity, and conversion.

Revenue & Analytics

- Own marketing-sourced pipeline targets and key revenue KPIs.

- Build quarterly growth plans and improve funnel bottlenecks.

Team Leadership

- Lead paid, content, web, and design teams.

- Establish scalable processes and experimentation frameworks.

- Partner closely with PMM, Revenue, and Leadership.

Qualifications

- 5+ years in B2B SaaS digital growth; 2+ years team leadership.

- Proven pipeline growth and €2M+ budget ownership.

- Strong expertise in paid, CRO, and SEO/GEO.

- Editorial judgment, digital design understanding, and enterprise sales awareness.

- Analytical and commercially driven.

- Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context.

Preferred

- Experience in 20M–100M ARR SaaS.

- International SaaS exposure.

- Close collaboration with PMM and Commercial teams.

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