Lead Retail Store Designer - Retail Elevation & Visual Merchandising

This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.

- The Lead, Retail Elevation & Visual Merchandising is responsible for the strategic design, execution, and optimization of visual merchandising and floor-planning strategies across the retail store portfolio. This role creates and maintains prototype floor plans, segments stores into meaningful floor-plan clusters, conducts layout audits, and analyzes product performance by fixture, wall, and placement location.   The position helps create welcoming retail spaces that encourage customer exploration and discovery. Working cross-functionally, this individual translates brand strategy, customer traffic patterns, store attributes, inventory capacity, and sales objectives into visually compelling and operationally executable store environments.   MISSION  |  Elevate the brand proposition at the physical point of sale and create a more frictionless visual merchandising process.     Key Responsibilities   Retail Space & Visual Merchandising Strategy
- Take ownership of retail space planning and the placement of products and marketing materials across stores and store formats.

- Translate brand strategy, customer needs, product priorities, and sales objectives into clear visual merchandising and floor-planning strategies.

- Develop recommendations that balance compelling visual presentation with store operations, inventory capacity, and commercial performance.

- Establish consistent visual merchandising principles while allowing for meaningful differences across store types and markets.

- Prototype Floor Plan Development
- Lead the design and development of prototype floor plans that reflect brand strategy, customer traffic patterns, product priorities, and sales objectives.

- Create and maintain floor-plan prototypes for different store formats, footprints, fixtures, walls, and capacity requirements.

- Define product and marketing placement within each prototype to improve product visibility, customer navigation, and selling opportunities.

- Evaluate operational feasibility, incorporate stakeholder feedback, and finalize plans for deployment.

- Store Clustering & Layout Customization
- Analyze store profiles and organize stores into practical floor-plan clusters based on format, size, fixture availability, market characteristics, inventory capacity, and performance.

- Tailor prototype floor plans to the distinct requirements of each store cluster.

- Establish when a store should follow a prototype, cluster-specific plan, or customized layout.

- Reassess clustering logic as store attributes, customer behavior, assortment, and performance evolve.

- Floor Plan Auditing & Brand Standards
- Conduct regular floor-plan audits across store clusters to evaluate compliance with visual merchandising and brand standards.

- Identify gaps between approved plans and store-level execution and recommend corrective actions.

- Develop practical audit criteria that support consistent evaluation across stores and formats.

- Monitor results over time to identify recurring execution issues and improvement opportunities.

- Product Placement & Performance Analysis
- Analyze SKU performance by fixture, wall, and product-placement location using sales, sell-through, inventory turns, and other available indicators.

- Identify relationships between product placement and commercial performance.

- Recommend changes to prioritized walls, fixtures, product adjacencies, and layouts based on performance insights.

- Use results to refine prototype plans, cluster strategies, and visual merchandising standards.

- Cross-Functional Execution & Communication
- Partner with Retail Marketing, Visual Merchandising, Retail Evolution, Store Operations, and Analytics to implement visual strategies.

- Translate strategic plans into clear, practical, and prescriptive store standards, visual merchandising guides, and reset communications.

- Create alignment around floor sets, product launches, retail initiatives, and store resets.

- Monitor implementation, resolve execution issues, and incorporate field feedback into future plans and tools.

- Innovation & Continuous Improvement
- Stay current on retail design trends, merchandising technologies, space-planning tools, and industry best practices.

- Explore and deploy tools that simplify planning and create a more frictionless store-execution process.

- Recommend enhancements to planogram processes, tools, templates, and standards.

- Promote scalable, repeatable, and test-and-learn approaches to retail-space optimization.

Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Our Lead Retail Store Designer jobs earn between $118,800.00 - $178,200.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:

- Medical/Dental/Vision coverage

- 401(k) plan

- Tuition reimbursement program

- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

- Paid Parental Leave

- Paid Caregiver Leave

- Additional sick leave beyond what state and local law require may be available but is unprotected

- Adoption Reimbursement

- Disability Benefits (short term and long term)

- Life and Accidental Death Insurance

- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

- Employee Assistance Programs (EAP)

- Extensive employee wellness programs

- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:
40
Time Type:
Regular
Location:
Atlanta, Georgia, Dallas, Texas
Salary Range:
$118,800.00 - $178,200.00
AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here .