Manager, Activation Digital Planning, Italy

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Role Summary and Impact

The Manager, Activation Digital Planning, Italy leads the strategy, development, and delivery of integrated digital media plans for key client accounts. Acting as the primary operational point of contact for clients, the Manager ensures planning efficiency, accuracy, and timely campaign delivery. The role translates client business and communication objectives into impactful digital media strategies, coordinates team resources, and supports the professional development of junior colleagues, operating with wide autonomy and accountability for the quality of the assigned accounts.

Skills and Experience

- Lead the development and delivery of integrated digital media plans, ensuring alignment with client objectives, allocated budgets, and agreed KPIs.

- Ensure the accuracy, consistency, and efficiency of planning processes across all managed accounts.

- Translate client briefs and business priorities into actionable digital media strategies and activation plans.

- Coordinate resources across assigned accounts, providing daily guidance, balancing workloads, and supporting the professional development of team members.

- Ensure the timely implementation and delivery of digital media strategies and plans.

- Act as a trusted operational partner for clients, building effective day-to-day relationships with media supervisors, managers, and other relevant stakeholders.

- Monitor campaign delivery and periodically report results, progress, risks, and optimization opportunities.

- Lead pre- and post-campaign analysis, translating performance data into strategic insights and actionable recommendations.

- Collaborate with agency teams, media owners, technology partners, creative agencies, and other client suppliers to ensure integrated and effective campaign delivery.

- Minimum 5 years of experience in online media planning, including responsibility for client accounts and complex digital media plans.

- Previous experience in offline media planning is considered an advantage.

- Degree or equivalent professional background, preferably in Economics, Advertising, Marketing, Communication, or a related discipline.

- Proven knowledge of digital media techniques and platforms, including ad servers, analytics platforms, tag management, and retargeting solutions.

- Knowledge of biddable media, programmatic advertising, and performance marketing is highly valued.

- Proven experience in account management and in building trusted relationships with client media stakeholders.

- Ability to coordinate and train junior team members, providing practical guidance and constructive feedback.

- Strong analytical and problem-solving skills, with the ability to identify creative and effective solutions.

- High level of accuracy, attention to detail, and accountability for output quality.

- Ability to work independently and manage multiple projects, accounts, and deadlines simultaneously.

- Strong organizational, prioritization, and time-management skills.

- Ability to collaborate effectively and maintain a positive, solution-oriented approach under pressure.

- Fluent English, both written and spoken.

- Proficient use of technology, including AI, to improve processes, strengthen analysis, and enhance client outcomes.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Our main benefits:

- Corporate Benefits & Discounts Platform

- Employee Wellbeing & Support Programs

- Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account

- Dedicated e-learning platform for all employees (at least 2000+ courses)

- Ticket Restaurant for every working day

- Non-Occupational Accident Insurance

- Company-paid Life Insurance

- Tax Assistance Services Support (tax return)

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CCNL Aziende del Terziario distribuzione e Servizi (English)

The Gross Annual Pay range for this position at the time of this posting is indicated below. This reflects part of our broader group's compensation framework across diverse agencies and disciplines. For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

The employment contract will be governed by CCNL Aziende del Terziario distribuzione e Servizi.

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€31.000 — €56.000 EUR

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