Manager / Snr Manager, Marketing and Audience Devt - 12 Months Contract

[What the role is]
Drive NAC's brand positioning and audience engagement through industry marketing campaigns, campaign performance optimisation, strategic NAC corp social media management, and NAC corp website management. The Manager/Senior Manager leads marketing initiatives that connect NAC with both industry partners and audiences, delivering measurable results in support of NAC's strategic objectives.
[What you will be working on]
Consumer marketing campaigns

- Plan and implement integrated consumer campaigns using audience-development insights and frameworks.

- Coordinate creative, media and social agencies

- Apply audience-centric strategies across campaign touchpoints.

Industry marketing and counsel

- Advise internal teams and external partners on campaigns, messaging and NAC corporate brand application.

- Review materials, align creative direction and develop co-marketing toolkits or guidelines where useful.

Corporate website management

- Oversee content governance, site performance, updates and technical improvements.

- Analyse top pages, search terms and traffic sources, and translate insights into content and SEO improvements.

- Lead the annual website content audit.

[What we are looking for]

- Passion for Singapore’s arts and cultural landscape.

- Minimum 4 years of relevant marketing experience with demonstrated results.

- Experience developing integrated marketing strategies across industry partners and public audiences.

- Hands-on experience managing organisational websites, including content governance, SEO and web-development vendors.

- Strong stakeholder management and communication skills.

- Able to work hands-on and responsively in a fast-paced, small-team environment.

Functional Competencies req for the role:

- Brand Strategy & Management

- Marketing Communications Strategy

- Content Creation & Curation

- Programme Implementation

- Contract Management