Marketing Communications Advisor - Associate (Chengdu, SC, CN, 610020)

Job Group Capability

Marketing

Job Group

Brand & Offer

Job Role Description

The Marketing Communications Advisor - Associate is responsible for supporting the development and execution of marketing communications projects. This role involves ensuring alignment with brand guidelines, digital standards, and assisting with various communication activities to optimize marcom channels and budgets

Job Role Responsibilities

Project Management. Develop end-to-end marcom project plans (e.g., digital marketing campaigns, trade event presence, new collateral creation, etc.); understand project stages and interdependencies; meet schedule and budget requirements; and engage customers. This includes (but not limited to):

- Prepare project briefs with clear goals and deliverables

- Create compelling content in support of key messages

- Develop schedules with clear deliverables, deadlines and ownership

- Identify vendors to execute specific campaign activities (e.g., social media posts, booth design, hero image and tagline, etc.)

- Understand KPIs, measure campaign activity and adjust tactics as appropriate

Digital Marketing. Plan and successfully deliver integrated digital marcom campaigns that utilize a mix of digital marketing channels to deliver customer engagement and leads.  Channels include (but not limited to):

- Social media (LinkedIn, WeChat, YouTube)

- Websites

- Webinars

- SEO and SEM

- Email marketing

- Paid media

- Traditional media

Brand Management. Understand brand strategy and develop campaigns in support of the strategy, drive growth in brand equity and enable ExxonMobil to compete to win.

PREFERRED KNOWLEDGE, SKILLS, AND EXPERIENCES

- Strong project management skills required; well-organized, efficient and able to lead and steward multiple projects simultaneously and within budget; able to prioritize tasks in order to meet deadlines

- Marketing communications experience, including understanding of customer journey and lead nurturing, highly preferred

- Analytical skills; able to analyze channel, content and campaign data to achieve optimal engagement and performance

- Effective written and oral communication skills required; fluent in English (Chinese); other languages a plus

- Strong interpersonal skills and professional credibility; ability to persuade and motivate others inside the organization, including Marketing, Technical and Sales personnel (the role interfaces with all these teams)

- Working knowledge of digital marketing channels (e.g., social media, email marketing, SEO/SEM, etc.)

- Team player; able to display flexibility in order to work as part of global team

Functional Skills

Brand Value Creation
Opportunity & Market Identification