Marketing Executive

Job Title
Marketing Executive
Job Description

The Role

This role will sit within the Global Client Solutions Team and plays an important part in supporting the Protection and Capital Solutions lines of business achieve their branding and growth targets. This role will also work closely with UnderwriteMe’s marketing team.

It is a varied and hands-on role, with a particular focus on planning and delivering high-quality events in the UK. You will also need to be a skilled content creator and be able to create email and LinkedIn campaigns.
The Marketing Executive will be central to making our events successful — from shaping clear project plans and coordinating logistics, to working with colleagues and stakeholders to ensure each event is delivered professionally and effectively.

The events part of this role will include client seminars, industry conferences and client hospitality. These events are an important way for us to demonstrate our expertise, strengthen relationships and position Pacific Life Re as a credible and trusted reinsurer.

- Supporting the marketing strategy for Protection and Capital Solutions to enable us to be seen as a highly credible reinsurer in our chosen markets.

- Proactively supporting the Client Solutions teams to develop impactful material and marketing collateral, and a calendar of valuable events for PL Re to attend across all our global markets

- Becoming an expert on our CRM system (HubSpot) and creating impactful digital communications.

Responsilblites

Events:

- Plan and coordinate marketing-led events in the UK, including client seminars, industry conferences and client hospitality

- Work with the AVP External Communications and Marketing to develop clear event plans, with agreed objectives, timelines, deliverables, budgets and responsibilities

- Take responsibility for delivering agreed event plans, coordinating venues, suppliers, invitations, attendee management, materials, briefings and follow-up activity

- Work closely with other members of the marketing team, Client Solutions colleagues to ensure events are delivered smoothly from planning through to post-event follow-up

- Act as the on-the-ground lead for events where required or fully brief another team member so they can manage delivery confidently. This will mean travel to other parts of the UK and possibly in Europe to manage these events

- Build strong working relationships with key stakeholders, including market leads, UnderwriteMe and colleagues across other lines of business

- Provide flexible support for external events across Protection, Capital Solutions and Savings & Retirement where required

- Capture feedback, track learnings and share insights with the wider marketing team to improve future events and support greater consistency across regions

Digital Marketing

- Working collaboratively with the wider Protection marketing team, responsible for the creation of email campaigns, event email communication, undertaking testing, reporting and making improvements

- Be a super-user for our CRM system (HubSpot)

- Assisting in content creation of a variety of marketing materials, including website copy, thought leadership, social media content, email newsletters, presentations, and sales collateral

- Creating and posting social media content (both visuals and copy)

- Be able to create and edit video content using our video content platform (Seenit) for use internally or on our social media channels

Wider marketing support

- To provide advice and guidance to others in the business who are organising events (eg internal events, or attending careers fairs)

- To work with the internal comms team to ensure our external messaging is shared internally

- To work with the Savings & Retirement marketing team on campaigns or events which are cross line of business.

Essential Qualifications & Experience

Knowledge

- Experience in external marketing for a global company.

- Familiarity with various digital marketing channels, tactics (SEO, social media, email marketing), and tools (CRM, marketing automation, analytics).

Required experience and attributes

- Excellent oral and written communication skills, with the ability to write clear, concise, and engaging copy

- A creative thinker who can develop and implement ideas in line with our brand guidelines

- Ability to form strong relationships with peers and senior managers and be able to work effectively across a matrix organisation

- Analytical skills: Ability to collect and analyse data, identify trends, and draw actionable insights

- Have a strong interest in marketing technology and a willingness to learn new systems

- Excellent attention to detail and accuracy

- Highly organised with the ability to multi-task well

- High level of personal enthusiasm and self-motivation

- Excellent team player

Working For Pacific Life Re
Every person in our global team is valued for the unique qualities they bring to our business and we seek to build their expertise and support their individual ambitions at every step. Of course, we take our work seriously and we know our team can operate under great pressure. We work hard and thrive on achievement, but we also know how to have fun and relax too. We regularly host a range of team building days to strengthen our team's connection with each other and reflect on their successes.

Providing employees with a healthy work-life balance is very important to our culture. We have a wide range of employee benefits and we host regular social activities and well being initiatives. We are also committed to supporting our employee's involvement in their communities, by actively fundraising, hosting charity events and overseeing volunteering opportunities.

Benefits (Only for Permanent and Fixed Term Employees)

Leave

- 25 days of annual leave with option to buy/sell more days

- Adoption and fertility leave

- Generous enhanced parental leave

Healthcare

- Comprehensive private insurance coverage for employee and dependents

- Group Life Insurance coverage of 9x basic annual salary and Group Income Protection up to 75% of basic annual salary

- Optical benefits

Savings & Retirement

- 15% combined employee/employer contributions

Wellness

- Subsidized gym membership

- Access to Employee Assistance Program

- Cycle to Work and Electric Car Salary Sacrifice Scheme

- Time off for volunteering

- Charitable matching of employee donations

You Can Be Who You Are

We are committed to a culture of diversity and inclusion that embraces the authenticity of all employees, partners and communities. We support all employees to thrive and achieve their fullest potential.

As part of our commitment to diversity and inclusion, we will provide reasonable adjustments during the recruitment process to ensure equal access to applicants with disabilities. Please contact us about your needs so that we can discuss these with you to make sure that suitable adjustments are made, where possible.

Pacific Life Re Values
Please click here to view our company values