Marketing Manager

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.
Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.
We connect. We inspire.

The Role:
To support the Head of Marketing / Senior Marketing Manager in the development and implementation of the country marketing strategy and plans for English and Exams (E&E), ensuring alignment with global marketing strategy and brand, and to work in partnership with the E&E Business to ensure that marketing programmes enable required business targets.

Accountabilities:

Strategy and Planning

- Supports development and execution of country-level go-to-market strategies for E&E, ensuring alignment with global objectives, budgets, resources, and consistent implementation of marketing processes.

- Leads integrated 360° marketing campaigns, adapting messaging and creative assets across audiences, channels, and platforms to maximise engagement, relevance, and brand impact.

- Monitors brand compliance and marketing KPIs, while driving partnership and channel marketing initiatives that align with customer needs and strategic business goals.

Consultancy, analysis & problem-solving

- Leverages marketing expertise, customer insights, and analytics to identify improvement opportunities, optimise engagement, and enhance overall customer experience.

- Provides country and global market insights, advocating customer needs within cross-functional teams to shape effective, joined-up marketing strategies and initiatives.

Commercial and financial management

- Manages E&E marketing budgets, reporting, risks, and cost-effective spending to maximise results and value.

Relationship and stakeholder management

-  Proactively builds strong relationships with the internal network of marketing as well as stakeholders to ensure integrated approaches and enhance own knowledge and expertise.

Leadership and management

- Plans and prioritises marketing activities, shares insights to improve efficiency, and ensures compliance with governance and ethical AI policies.

Role specific knowledge and experience:

Essential:

- Experience in a marketing position at a national level within a medium to large organisation.

- Demonstrable experience of developing marketing strategies and plans

- Demonstrable experience in managing supplier relationships

- Stakeholder engagement and management

Desirable:

- Experience in a global organisation

- Experience in a relevant sector or industry e.g. education, E&E

Role Specific Skills:

CIM Marketing Competencies
Insights

- Analyses and presents information from research and customer feedback as insights

Integrated marketing communications

- Develops marketing communications campaigns using both physical and digital tools

- Delivers integrated marketing communications campaigns using both physical and digital tools

Partnership marketing

- Implements processes aligned with company values to maintain corporate reputation

- Ensures that all marketing activities comply with corporate governance processes and relevant legislation and regulations

Monitoring and measuring effectiveness

- Collects, synthesises, analyses and reports measurement data

- Participates in reviews of marketing activities using measurement data and analytics to identify improvements

- Uses social analytics and listening tools to identify improvements to organisational processes that will enhance social reputation

Language Requirements: The British Council systems and global processes operate in English. Written and verbal proficiency in English is required.

Education:
Relevant degree e.g. marketing, or equivalent level of experience (Essential)
Relevant external professional organisations e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc. (or equivalent experience in relevant discipline) (Desirable)

Closing Date: Applications will close at 23:59 IST/22:29 UAE time on Thursday, 19 Nov 2026

Important Information:

- Business unit: English & Exams

- Pay Band: 6 / G

- Country/Location: Dubai/Abu Dhabi/ Sharjah - UAE

- Contract Type: Fixed Term Contract (2 years)

- Monthly Remuneration : Basic Salary  - 7927 AED and Housing Allowance - 4165 AED

Requirements:
This role is based in the UAE, and applications are welcome from candidates across the globe. The British Council will provide visa sponsorship support where required; however, relocation or mobility assistance is not offered. Candidates who require visa sponsorship are encouraged to discuss this with their Recruiter.

British Council supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon our ability to provide the appropriate level of service.  This may not be appropriate for all roles but can be explored at interview.

A connected and trusted UK in a more connected and trusted world.
Equality, Diversity and Inclusion Statement
We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Safeguarding Statement
The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.
If you experience any difficulties with submitting your application, please email askhr@britishcouncil.org