Marketing Manager

Position Summary
The Marketing Manager leads club-level acquisition marketing analysis, planning and optimization to drive membership acquisition across Life Time’s clubs. This position owns monthly marketing planning and owned channel execution, and coordinates recurring analysis and deliverables through multi-agent AI workflows. This position works autonomously on assigned strategies, may have up to two direct reports, and proficiently collaborates within marketing and across the organization.

Job Duties and Responsibilities

- Analyzes club-level acquisition performance against forecast, including join sources and the lead funnel, to identify at-risk clubs and opportunities

- Translates club-level insights into prioritized actions and optimizations with channel owners and club leadership

- Develops and executes monthly marketing plans aligned to unit goals, offers and campaign themes

- Manages owned channels (email, app, web) to drive acquisition, including send strategy, targeting and performance

- Coordinates recurring analysis and reporting through multi-agent AI workflows, validating outputs for accuracy before delivery

- Collaborates with business & technology partners to align marketing strategy with product, pricing & operational strategies

- Develops, executes and reports on testing plans that drive improved performance

- Packages and delivers club-level results and recommendations to key stakeholders in an effective, timely manner

Position Requirements

- Bachelor’s Degree in a related field

- 6+ years relevant marketing experience

- Proven ability to analyze multi-location performance and turn insights into action

- Hands-on experience using AI tools to automate analysis or reporting workflows

- Advanced knowledge of Microsoft Excel

- Excellent customer service and project management skills

- Proficiency in directing work, coaching, and developing team

- Ability to define problems, collect and analyze data, establish facts, draw valid conclusions and recommend s olutions

Preferred Requirements

- Experience building or managing multi-agent AI workflows

- CRM proficiency

- Ability to handle ambiguity and adapt quickly to change

- Multi-tasking capabilities, sometimes against tight deadlines

Pay
This is a salaried position starting at $70,000.00(or applicable minimum salary, if higher) and pays up to $97,000.00, based on experience and qualifications.

Benefits

All team members receive the following benefits while working for Life Time:

- A fully subsidized membership

- Discounts on Life Time products and services

- 401(k) retirement savings plan with company discretionary match (21 years of age and older)

- Training and professional development

- Paid sick leave where required by law

Full-time Team Members are eligible for additional benefits, including:

- Medical, dental, vision, and prescription drug coverage

- Short term and long term disability insurance

- Life insurance

- Pre-tax flexible spending and dependent care plans

- Parental leave and adoption assistance

- Paid time off, including 5 to 20 vacation days per calendar year (based on tenure) and paid sick leave

- Deferred compensation plan, if the team member meets the required income threshold

Life Time is a place for everyone. As an organization, we are committed to an inclusive, diverse and equitable workplace that respects and celebrates the unique contributions of each individual while ensuring we remain an equal opportunity employer that recruits, hires, trains and promotes based on merit and qualifications.