Marketing Manager - Growlr

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Marketing Manager – Growlr based in Canada.

In this role, you will drive brand awareness and community engagement for a globally recognized LGBTQ+ social and dating platform.
You will develop and coordinate creative marketing initiatives, building meaningful partnerships with event organizers, influencers, and relevant organizations.
Your work will help expand the brand's presence across North America through authentic experiences, strategic collaborations, and innovative campaigns.
You will oversee event activations, explore sponsorship opportunities, and identify new digital marketing channels to reach target audiences.
Working closely with an international marketing team, you will contribute fresh ideas and strategies to strengthen brand visibility and audience engagement.
This position combines creativity, relationship management, event coordination, and hands-on marketing execution.
You will join a fully remote, globally distributed environment that values diversity, collaboration, and authentic LGBTQ+ community connections.

Accountabilities:

- Identify, research, and coordinate event partnerships across the United States and Canada, managing both remote and in-person initiatives.

- Plan and oversee event activations, ensuring smooth execution, creative brand representation, and engaging experiences for attendees.

- Build and maintain relationships with event organizers, community partners, vendors, and other relevant stakeholders.

- Explore, negotiate, and manage non-event partnership opportunities, including television sponsorships, original content collaborations, charitable initiatives, and sports partnerships.

- Research, evaluate, and recommend paid digital marketing opportunities to increase brand awareness and audience engagement.

- Collaborate with the global marketing team to develop innovative campaigns and creative strategies that strengthen brand presence throughout North America.

- Research, negotiate, and manage social media influencer partnerships to expand reach and connect with relevant audiences.

- Identify emerging LGBTQ+ cultural trends, community interests, and marketing opportunities to develop authentic brand experiences.

- Source and assess vendors for branded merchandise and promotional materials, evaluating production methods, pricing, quality, and delivery logistics.

- Coordinate multiple marketing projects independently, ensuring deadlines, resources, and operational requirements are effectively managed.

- Address unexpected challenges during live events and partnership activations, finding practical solutions in real time.

- Represent the brand professionally at events and through external partnerships, fostering positive relationships with community members and stakeholders.

Requirements:

- Approximately 4–5 years of professional experience in marketing, particularly within events, nightlife, experiential marketing, or community-focused initiatives.

- Strong understanding of LGBTQ+ culture, communities, and current queer trends, with the ability to translate cultural insights into engaging marketing opportunities.

- Proficiency in Adobe Photoshop and Adobe Illustrator for creating and supporting marketing and promotional materials.

- Experience researching, coordinating, and managing event partnerships, sponsorships, or influencer collaborations.

- Strong creative thinking skills, with a distinctive point of view and the ability to develop original, authentic, and unexpected marketing ideas.

- Excellent organizational and project management abilities, with a proven capacity to manage multiple initiatives independently.

- Demonstrated problem-solving skills and the ability to adapt quickly to unexpected situations during live events and partnership activities.

- Strong communication and interpersonal skills, with confidence building relationships and working with diverse stakeholders.

- Excellent research and sourcing capabilities, including identifying vendors, evaluating production methods, comparing pricing, and coordinating delivery logistics.

- A collaborative mindset combined with self-motivation, resourcefulness, and the ability to work independently in a remote environment.

- Friendly, outgoing, and professional personality, with the confidence and enthusiasm to act as a brand ambassador.

- Flexibility and willingness to travel occasionally for events and partnership activities across the United States and Canada.

Benefits:

- Competitive salary: Annual compensation ranging from USD 60,000 to USD 80,000, depending on experience and qualifications.

- Fully remote working environment: Work remotely as part of a globally distributed team operating across more than 18 cities and 12 countries.

- Paid holidays: Enjoy 10 paid holidays annually.

- Additional time off: Benefit from a dedicated paid week off at mid-year through the Summer Refresh Week.

- Home office support: Receive a home office stipend to purchase furniture and improve your remote working setup.

- Paid parental leave: Access paid parental leave to support important family milestones.

- International collaboration: Work alongside a diverse global team and contribute to projects with international reach.

- Creative opportunities: Develop innovative marketing campaigns, meaningful partnerships, and community-focused initiatives.

- Inclusive workplace: Join an organization committed to equal employment opportunities and a respectful, diverse, and welcoming culture.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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