Media Planner Lead

Position Overview

Lead acquisition strategies to attract and retain engaged consumers through SEM, SEO, and on-platform ads. Optimize digital campaigns, budgets, and ROI while providing performance insights. Guide the Paid Search team, develop new marketing initiatives, and ensure strategic brand solutions are implemented across departments.

Key Responsibilities:

- Guide team members with plan development to drive brand conversion and product penetration

- Develop and execute an acquisition strategy to gain new engaged consumers and to incentivize more purchase from existing consumers

- Develop and execute high-quality, high-scale traffic acquisition opportunities. This includes but is not limited to Google Search (SEM & SEO) and On-platform advertising Tools (Lazada, Shopee and TikTok)

- Monitor, maintain, and optimize digital campaigns to meet KPIs (spending and ROI)

- Stay ahead of the marketing trend and develop new initiatives, including A/B test to identify the optimal solutions

- Provide reporting to uncover insights and present to the brands

- Ensure implementation of strategic brand solutions in other departments

Qualifications:

- 3-5 years of digital marketing experience is required, preferably in ecommerce.

- Ability to work in a highly demanding and often ambiguous environment, with strong attention to detail and exceptional organizational skills.

- Strong analytical skills and solution driven.

- Great English communication skills (both oral and written) are a must.

- Mastery of MS Office (particularly Excel and PowerPoint) is required, as well as an agility with web-based software applications and internally developed systems.

Why Join Us:

- Join a fast-growing company at the forefront of e-commerce and live commerce in Southeast Asia

- Work with top international and regional brands across fashion, beauty, lifestyle, and more

- Lead a high-performing team and play a key role in shaping our commercial future

- Dynamic, multicultural, and collaborative work environment with strong opportunities for career development

What We Offer:

- Career development opportunities within a leading eCommerce company.

- Benefits packages include Health, Life, Dental insurance

- Hybrid working environment (One day a week Work-from-Home)

- 16 days of Annual Leave and 3 days of Business Leave to ensure time for rest and personal commitments.

Office Location:

APAC Tower - BTS Ekkamai