Media Planning Senior Manager - Grown-Ups

Job Description
Just imagine shaping the global paid media direction behind some of the LEGO® Group’s biggest campaigns. Then make it real.

About the role
As our Global Media Planning Senior Manager, Grown-Ups, you'll help shape the global paid media direction across LEGO® Masterbrand, Adults, Shopper and Pre-School campaigns. This is an upstream, global role, bringing media expertise into campaign development before local planning begins.

You'll create Global Media Campaign Guidance that gives markets and agencies a clear strategic foundation, identify scalable media and partnership opportunities, and stay connected through adoption, visibility and learning. As a senior individual contributor, you'll help build a growing Global Media Planning capability, influence how campaigns are shaped, and connect expertise from across our media organisation ·
Required Qualifications

- Delivered global, regional or multi-market media planning and direction across multiple channels.

- Brought media expertise into campaign, brand or annual planning before activation planning began.

- Translated campaign or brand strategies into actionable media guidance for markets and agencies.

- Developed global media planning frameworks, governance models or campaign guidance used across multiple markets.

- Recommended channel allocation and media investment strategies using campaign activation and performance analysis.

- Built scalable media partnerships, platform activations or global media opportunities adopted across multiple markets.
Preferred Qualifications

- Led global media partnership activations with platforms, publishers or strategic media partners across regions.

- Applied media planning approaches across both brand-building and commerce-focused campaigns within a global organisation.

- Connected global media strategy with local market planning through adoption tracking, optimisation or capability-building initiatives.
What you'll build

- Earlier and stronger media input into campaign development, briefs and playbooks.

- Global Media Campaign Guidance that markets and agencies can use as a foundation for local planning.

- Scalable media and partnership opportunities with clear routes to market adoption.

- Stronger connections between global media direction and local planning realities.

- Better visibility of campaign sufficiency, activation, adoption and learning.

- A trusted media partnership with Integrated Marketing across the Grown-Ups portfolio.
If you've worked in a role where you've shaped media direction across markets, influenced campaign development or helped establish new planning capabilities, you'll feel at home here. What matters most is your ability to combine strategic media expertise with sound judgement, constructive challenge and stakeholder leadership.

Life on the team
You'll join Global Media Planning, a collaborative team working closely with Integrated Marketing, creative and campaign teams, Market Group Media Planners, media specialists and agency partners. We plan alongside our agency partners, bring our own strategic perspective and look for opportunities to create value at a global scale. You'll bring together the right specialists and partners around each challenge, creating alignment and driving progress through influence and expertise.

What success looks like
Success means becoming the recognised Global Media Planning lead for the Grown-Ups portfolio. You'll help bring media expertise into campaigns earlier, establish Global Media Campaign Guidance as a valued foundation for local planning, increase adoption of scalable media and partnership opportunities, and improve visibility and learning across markets.

You'll help build a function that stays connected beyond guidance deployment, balances global direction with local planning realities, and is recognised as a trusted media partner across the LEGO Group. Working closely with Integrated Marketing, market planners, media specialists and agency partners, you'll help shape how global media planning evolves over the next 12–18 months.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace: Your workplace will be the office, store or factory specified in this advert.

Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.
Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.