Product Line Manager - Si IGBT

The Technical Marketing Engineer, also referred to as a Product Manager or Product Lifecycle Manager, has overall ownership of new products, including the business case, for assigned product lines within the IPD division. The role covers the IGBT product line and intelligent power modules (IPMs).

The IPD division product portfolio includes: bare-die and power-module solutions for IGBT-based traction inverters used in hybrid and electric vehicles; IPMs for high-voltage power supply units in AI data centers; automotive intelligent power modules; industrial intelligent power modules; and discrete IGBT products.

Responsibilities
As a Technical Marketing Engineer, you will own the assigned product lines. Key responsibilities include analyzing markets and customers, defining products and roadmaps, developing strategic pricing, initiating and executing new product projects, and driving sustainable business growth.

- Investigate application and product trends, analyze market needs, and translate insights into new product and solution concepts and definitions.

- Visit customers regularly and follow up on inquiries, including new product proposals, requirements gathering, and technical or commercial questions. Collect end-customer feedback to support internal solution concepts and design ideas.

- Develop product concepts and target specifications using input from customers and system, applications, development, electrical, and packaging engineering teams, and present the resulting proposals to customers.

- Initiate new product development projects, own the business case, justify investments, establish target milestones, manage product and customer requirements, set priorities, and lead change management.

- Lead new product launches and manage project objectives to meet both internal team and customer expectations.

- Create, maintain, and update product-line roadmaps.

- Provide training and presentations to sales and field applications engineers, and develop promotional materials and sales guidance.

- Serve as the primary technical and commercial interface between internal development teams, sales, and field applications engineering.

- Assess product-line performance and recommend actions to improve revenue, profitability, market share, and lifecycle management.

Qualifications
- Bachelor's degree in engineering required. A bachelor's or master's degree in electronic or electrical engineering is preferred.

- At least 7 years of experience in the semiconductor industry, preferably with products for the power electronics industry.

- Strong technical understanding of power semiconductors, especially IGBTs and SiC MOSFETs, power semiconductor packages, and power applications such as motor drives and power conversion.

- Strong analytical and problem-solving skills.

- Self-motivated, proactive, energetic, and results- and goal-oriented.

- Strong teamwork and collaboration skills, including experience working with global teams.

- Ability to develop business cases and a solid understanding of commercial principles.

- Ability to work effectively and tactfully across multiple businesses and cultures worldwide.

- Strong presentation and communication skills.

- Willingness to travel domestically and internationally.