Regional Product Manager, APEC Bathroom & Wellness Division

Shape & Create - And make it happen!

Job Title: Regional Product Manager, APEC
Location: Bangkok, Thailand (Regional Hub)
Company: Villeroy & Boch

Shape the commercial future of a premium portfolio across APEC—turning market signals into portfolio direction.
The time is now.

We seek a Regional Product Manager to steward our Bathroom & Wellness portfolio from our Bangkok hub—upholding our brand promise and driving sustainable, profitable growth across Vietnam, Korea, India, Thailand, Hong Kong, Taiwan, Singapore, Malaysia, Indonesia, Japan and other promising Asian markets.

Premium brand. Regional mandate. Distinctive markets. Dynamic Bangkok.

Your Mission
As the Regional Product Manager for APEC, you will define and execute the product portfolio strategy for the region. You will act as the bridge between market needs and technical development, ensuring our premium portfolio meets local standards while achieving commercial targets in turnover and profitability.

Key Responsibilities
1. Strategic Portfolio Management (2–5 Year Horizon)

- Define and execute the short-to-mid-term product portfolio strategy and roadmap for assigned markets.

- Take ownership of turnover and profitability development within key APEC markets.

- Identify growth opportunities to develop market-specific strategies, harmonizing them with production and supply chain teams.

- Conduct active market and competitor analysis to benchmark products and define actions to optimize market share and profitability.

- Gather market intelligence regarding standards and requirements, feeding insights into the New Product Strategy (NPS) process.
2. Product Lifecycle (PLC) & Performance Management

- Serve as the central link between Technical Product Development, Sales, Marketing, and Supply Chain Management (SCM).

- Manage products throughout their lifecycle, including necessary adjustments to performance, design, function, quality, and cost.

- Provide input on required product improvements, innovations, and sales activities.

- Maintain master data and product information (including PIM systems).

- Analyze CM1, net turnover, and piece counts to secure business plan achievement; define sales actions with the sales team and measure outcomes.
3. Sales & Operations Planning (SoP)

- Responsible for annual and project budget planning in consultation with the sales team.

- Manage rolling demand planning for the markets, ensuring alignment with supply chain and sales teams.
4. Product Marketing & Commercialization

- Identify compelling stories and Unique Selling Propositions (USPs) for the portfolio.

- Provide training to internal organizations and customers on new and existing products (documenting via video/manuals).

- Proactively support sell-out activities for customers.

- Support Marketing & Communications on new product launches, developing effective launch promotional plans, collaterals, and materials.

- Conduct training for the sales team to ensure product knowledge excellence.
5. New Product Development (NPD)

- Steer the product development and launch of new products and improvements.

- Provide feedback on business plan volumes and prices.

- Align with different departments and countries to ensure smooth product introductions.

Candidate Profile

- Experience: Proven experience in Product Management within the consumer goods, sanitary ware, or building materials industry.

- Commercial Acumen: Strong ability to analyze data (CM1, turnover, market share) and translate insights into actionable commercial strategies.

- Strategic Thinker: Ability to define a 2-5 year vision while managing day-to-day product lifecycle operations.

- Collaborator: Proven ability to collaborate cross-functionally with SCM, Sales, and Technical Development in a regional matrix organization, and to partner effectively with the global Product Management network to ensure regional-global alignment.

- Communication: Fluent in English (both written and spoken); strong presentation and training skills.

- Location: Based in Bangkok with flexibility to travel across the APEC region.

Think outside the box with us! #shapeandcreate