Retail Execution Manager, Tier 2 Accounts

Retail Execution Manager, Tier 2 Accounts
Description -
About the role
HP is looking for a Retail Execution Manager to lead marketing execution across a portfolio of Tier 2 retail accounts within North America Consumer Marketing. This role translates business priorities into effective retailer programs that strengthen HP’s presence, improve the customer experience, and drive sales across PCs, Gaming, Print, and Supplies.
Success requires curiosity about how each retailer operates, strong commercial judgment, and the ability to build trusted relationships with Sales. You will understand account priorities, shopper needs, and growth opportunities, then turn that understanding into clear plans and consistent execution.
Key responsibilities

- Develop account execution plans: Partner with Sales, Retail Growth, and category marketing teams to translate business objectives into account-specific marketing calendars, launch plans, and promotional programs.

- Build strong Sales partnerships: Develop a deep understanding of account economics, assortment, sales performance, and retailer priorities. Proactively identify where marketing can help address challenges and unlock growth.

- Own end-to-end execution: Coordinate briefs, assets, approvals, retailer requirements, budgets, and timelines across digital and physical retail touchpoints.

- Strengthen the shopper experience: Improve product content, discoverability, merchandising, and messaging to help customers understand HP’s value and choose the right products.

- Manage multiple accounts effectively: Prioritize investment and effort based on business opportunity, creating scalable programs while adapting to meaningful differences between retailers.

- Measure and improve performance: Track execution quality and relevant business outcomes, assess results with Sales and analytics partners, and turn findings into clear recommendations.

- Drive operational efficiency: Simplify workflows, standardize repeatable processes, and use automation and AI tools to reduce administrative work and create more time for account insight and optimization.

- Ensure financial discipline: Manage marketing spend, purchasing, invoicing, and reconciliation accurately and on time.

- Lead through influence: Align internal teams, agencies, and external partners, resolve issues proactively, and maintain clear ownership and accountability.
Experience and qualifications

- Bachelor’s degree or equivalent practical experience.

- Typically 5+ years of experience in retail marketing, account marketing, shopper marketing, marketing operations, or a related field.

- Experience managing marketing programs across multiple retail accounts, ideally in consumer technology or another commercially driven category.

- Demonstrated ability to partner with Sales and connect marketing activities to business priorities and results.

- Strong project management skills, with the ability to manage competing deadlines, budgets, and stakeholders.

- Analytical skills and confidence using performance data to identify opportunities and recommend action.

- Strong communication and relationship-building skills across functions, cultures, and levels of seniority.

- Proficiency in Excel and PowerPoint, with an interest in applying AI and automation to improve execution.
What will make you successful
You are curious, resourceful, and commercially minded. You ask thoughtful questions, build credibility by understanding the business, and follow through on commitments. You are comfortable navigating ambiguity, challenging inefficient processes, and finding practical solutions. You bring both attention to detail and the judgment to focus on the opportunities that matter most.

Job -
Marketing
Schedule -
Full time
Shift -
No shift premium (Mexico)
Travel -

Relocation -
Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s   EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal "