Sales Manager - BMW/MINI Langley

DRIVING POSSIBILITIES

Position : Sales Manager
Status : Full-Time

Dealership : BMW/MINI Langley
Department : Sales

Compensation : $100,000 - $160,000 per year

We are proud of our forward-thinking culture developed over 40 years of continuous improvement initiatives. OpenRoad is one of the largest and fastest growing automotive retail groups in the country (representing   23 brands   across   44 locations ) with a shared vision to become the national automotive leader in customer experience. As one of “Canada’s Best Employers” and “Best Managed Companies”, we are looking for team players who are excited to continually learn, work hard, and take ownership of their role.

Our size doesn't define us, our people do. No one is just a number here, everyone matters, and our culture is the foundation of our success.

If you love the idea of joining an organization with unlimited possibilities to accelerate your career, then apply to OpenRoad and grow with us today!

Join Our Leadership Team!

BMW Langley & MINI Langley is looking for a motivated, results-driven Sales Manager who is passionate about developing people, driving performance, and delivering an exceptional luxury automotive experience.

We are looking for a hands-on leader who leads by example, thrives in a fast-paced environment, and takes ownership of both team development and dealership results.

This is more than a Sales Manager position, it’s an opportunity to make your mark with two of the most exciting brands in the automotive industry. Located in the prestigious Langley Auto Collection, BMW Langley & MINI Langley offers a unique combination of luxury, performance, innovation, and an established customer base in the growing Fraser Valley market. With exciting new products, an evolving dealership, and the strength of OpenRoad Auto Group behind you, you'll have the opportunity to be part of our winning team, contribute fresh ideas, and play a meaningful role in shaping our next chapter of success.

As part of OpenRoad Auto Group, you'll join one of Canada's leading automotive retail groups, with opportunities for professional growth and career advancement.

A Career at OpenRoad Means You’ll Enjoy:

- Opportunity to work with a variety of OEM BRANDS including Acura Audi, BMW, Genesis, Honda, Hyundai, Infiniti, Jaguar, Land Rover, Lexus, Mazda, Mercedes-Benz, MINI, Porsche, Rolls-Royce, Subaru, Toyota, Volkswagen

- Amazing Incentives including but not limited to Discounted Vehicle Purchasing Program, Footwear Subsidy, Employee Referral Program, Employer RRSP Matching, & a Tool Allowance.

- Internal and external, training & development opportunities for skill development and growth

- Be part of collaborative, friendly, and progressive work culture with an emphasis on transparency, innovation, relationship, and empowerment

- Comprehensive Extended Health and Dental plan, tailored toward Associate wellness

- Recognition and Engagement Events

- And more!

ROLE & RESPONSIBILITIES:

- Lead, coach, and motivate Product Advisors to achieve sales, profitability, and customer satisfaction targets.

- Take an active role in customer interactions, deal structuring, negotiations, and closing opportunities.

- Drive new and pre-owned vehicle sales through effective daily activity management.

- Monitor key performance indicators, including appointments, lead conversion, closing ratios, and gross profit.

- Ensure consistent CRM utilization, customer follow-up, and execution of dealership sales processes.

- Develop opportunities through lease portfolios, customer retention, and Service-to-Sales initiatives.

- Support inventory management, trade evaluations, and aging inventory strategies.

- Conduct daily team check-ins, performance reviews, and ongoing coaching.

- Collaborate with all dealership departments to maximize opportunities and deliver an exceptional customer experience.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

- Minimum 2 years of automotive Sales Management experience; luxury automotive experience preferred.

- Proven ability to lead, develop, and motivate high-performing sales teams.

- Strong understanding of dealership operations, financial performance, and sales processes.

- Excellent communication, negotiation, and problem-solving skills.

- Highly organized, accountable, and comfortable working in a performance-driven environment.

- Experience with dealership CRM and DMS systems.

- Valid BC VSA Licence or eligibility to obtain one and a valid BC driver's licence.

Internal Candidates:

To be considered, please complete and submit the   Internal Endorsement Form   available on SharePoint. Please ensure all required information is provided, as incomplete submissions may delay the application process

Grow Your Career at OpenRoad!

We are an equal opportunity employer that values diversity, inclusion, and respect in the workplace. We are committed to creating opportunities for our associates to learn, advance their careers, and reach their full potential.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.