Senior Analyst Marketing Analytics

The Marketing Analytics & Insights team enables data-driven decisions across media measurement, experimentation, personalization, and customer intelligence. We are seeking a Senior Analyst to maximize the value of our marketing data and media investments by measuring, governing, and communicating program performance and translating results into clear recommendations for marketing and business leaders. This role will own marketing KPI dashboards and recurring performance reporting, ensuring data accuracy, consistent metric definitions, and alignment on performance measurement. We value continuous learning, rigorous causal thinking, and the ability to turn complex analysis into actionable insights for partner teams and marketing leaders

Responsibilities
- Marketing Measurement & KPI Governance: Own the marketing measurement framework, including KPI definitions, metric governance, and reporting standards to ensure consistency and alignment across teams and partners

- Paid Search Optimization: Analyze paid search performance metrics to maximize ROAS. Investigate performance fluctuations or flag conversion anomalies

- Performance Reporting & Dashboard Management: Develop, automate, and maintain dashboards and recurring performance reports that provide timely, accurate, and actionable visibility into marketing performance

- Marketing & Media Performance Analytics: Analyze marketing channel and paid media performance, identify key drivers of results, and provide recommendations to improve effectiveness, efficiency, and ROI

- Strategic Insights & Business Recommendations: Translate complex data into clear, actionable insights and executive-ready recommendations that support marketing strategy and business decision-making

- Data Quality & Cross-Functional Collaboration: Ensure reporting integrity through data governance, validation, and quality controls while partnering with Marketing, Data Science, Customer Intelligence, agencies, and vendors to deliver integrated performance insights

Qualifications
- Experience: 2–4 years in Retail Marketing, Consumer Marketing, or Digital Marketing with a focus on marketing performance measurement and reporting.

- Technical Skills: Proficiency in Python and/or R and SQL (BigQuery or equivalent); Experience building and maintaining dashboards in a data visualization tool (e.g., Tableau, Power BI, Looker, or equivalent); Advanced knowledge and experience with Microsoft Office, Word, Excel and PowerPoint; Working familiarity with Claude Code, Codex, Cursor, or similar agentic development tools; Hands-on experience with paid search platforms (e.g., Google Ads, Microsoft Advertising) and web analytics (e.g., Google Analytics, Adobe Analytics) is a plus

- Dynamic Environment: Comfort working in a fast-paced environment with multiple concurrent projects

- Communicate for Impact: Ability to translate large data sets into decision-ready recommendations for non-technical executive stakeholders

- Education: Bachelor’s degree in Business, Marketing, Information Systems, Computer Science, Statistics, Economics, or related discipline. Master’s degree preferred