Senior Manager, Marketing & Communications

Design Your Future at PVH

Senior Manager, Marketing & Communications

Why PVH?

- Generous discounts on all brands - Calvin Klein, Tommy Hilfiger & Van Heusen

- Complimentary breakfast and snacks in office

- Corporate discount with Medibank

- Employee activities calendar

- Annual flu vaccination program

- Access to our Employee Assistance program

- Referral bonus program

- Flexible hybrid working arrangements, Monday to Thursday in office, with Friday remaining a flexible work from home day

- Strong commitment to inclusion, diversity and corporate responsibility

About the Role
We’re looking for a Senior Manager, Marketing & Communications to lead the Tommy Hilfiger brand across Australia & New Zealand — bringing global strategy to life through bold, locally relevant marketing that builds brand equity, grows consumer engagement and drives commercial performance.

Reporting to the ANZ General Manager of Marketing, Digital and Communications , with matrix reporting to the APAC Regional Vice President Marketing, Tommy Hilfiger , you’ll lead and develop a Marketing Executive, while working as part of the broader ANZ Marketing function.

This is a highly influential senior role spanning brand marketing, communications, media, PR, consumer engagement, retail and wholesale marketing. Working closely with senior stakeholders across ANZ, APAC and global teams, as well as with external agencies and partners, you’ll translate Tommy Hilfiger’s global brand vision into impactful local strategies and campaigns that strengthen brand presence, deepen consumer connection and drive commercial impact across ANZ.

Based at our Sydney Head Office at 388 George Street , this is the perfect opportunity for an established marketing leader with deep experience across fashion, apparel and retail. Combining global brand thinking with strong local market insight, commercial instinct and creative ambition, you’ll play a pivotal role in shaping how Tommy Hilfiger shows up, connects with consumers and grows across ANZ.

Please note this is a fixed term contract ending in November 2027.

Duties & Responsibilities

- Lead the development and execution of Tommy Hilfiger’s ANZ marketing strategy, aligned with global brand positioning and international guidelines.

- Develop and deliver integrated marketing campaigns across media, PR, social, influencer, consumer marketing and go-to-market activity, including seasonal campaigns and product launches.

- Partner closely with Product, Sales, Retail and Wholesale teams to identify commercial opportunities and deliver impactful brand activations across owned and partner channels.

- Lead Tommy Hilfiger’s PR and communications strategy, managing agency relationships and building strong partnerships with media, brand ambassadors, influencers and “friends of the house”.

- Partner with Digital and E-Commerce teams to deliver connected strategies that drive engagement, customer acquisition and a consistent consumer experience across retail and online.

- Lead retail, wholesale, trade and event activations from concept through to execution, including budget management, stakeholder coordination and post-campaign reporting.

- Use consumer research, brand tracking and performance insights to optimise local strategy, measure effectiveness and identify opportunities to strengthen brand share and equity.

- Own marketing budgets, agency performance and campaign effectiveness, ensuring investment is commercially focused, effectively managed and aligned with global brand standards.

About You

- 10+ years’ marketing experience, including significant experience in senior marketing roles within fashion, apparel, retail, wholesale and/or E-Commerce environments.

- Tertiary qualifications in Marketing, Communications or a related discipline.

- Strong experience working with global brands, translating international strategy and brand direction into locally relevant marketing plans and campaigns.

- Proven experience developing and delivering integrated marketing strategies across digital, E-Commerce, traditional media, PR, social, influencer and consumer marketing channels.

- Strong experience delivering retail and wholesale marketing, events and brand activations, with established knowledge of department store partners and pure players across ANZ.

- Demonstrated experience developing communications and PR strategies, working effectively with media, agencies, influencers, ambassadors and celebrity talent.

- Strong commercial judgement and analytical capability, with experience managing marketing investment, measuring campaign performance and using consumer and brand insights to inform decision-making.

- Exceptional communication, presentation, stakeholder and people leadership skills, with a proactive approach and the ability to influence, manage multiple priorities and operate at pace in a fast-moving retail environment.

- Advanced Microsoft Office, Outlook, Qlik sense and Google Analytics skills.

About the Company
PVH is one of the world's largest and most admired fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein, TOMMY HILFIGER and our Heritage Brands. Our 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That's the Power of Us. That's the Power of PVH.

PVH is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications ensuring a strong corporate commitment to inclusion and diversity.

We thank all applicants in advance as only successful applicants will be contacted for an interview.