Senior Marketing Manager - Great Britain & Ireland (FTC)

We are the company that brings a smile to children's faces. Our mission is to put a smile on 8 billion faces and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best tasting, sustainable, no.1 kids' drink.

We are looking for a Senior Marketing Manager GB to join our Marketing Team. The role is based in London with a hybrid working model of three days in the office/customer meetings and two days working from home.

SCOPE
The Senior Marketing Manager GB is a key member of the GB leadership team, responsible for leading the marketing and category strategy across Great Britain & Ireland. You will have ownership of the brand, portfolio and category strategy, translating Capri-Sun's global vision into locally relevant plans that drive sustainable growth.

You will lead a team of four marketing professionals and work closely with Sales, Finance, Global Marketing and external agency partners to deliver the full marketing mix and strengthen Capri-Sun's position as a category leader.

RESPONSIBILITIES

- Lead the development and implementation of the brand and category strategy across the GB & I markets

- Translate global brand positioning into locally relevant campaigns, communications and innovations that drive brand growth

- Responsible for developing and executing annual brand plans, ensuring effective implementation and optimisation of marketing investment

- Lead and develop a team of four marketing professionals, providing clear direction, coaching and performance management

- Responsible for managing the marketing budget and evaluating investment effectiveness to ensure strong return on investment

- Drive brand health and business performance through data-driven decision making using Nielsen, Kantar and internal analytics

- Responsible for the development and execution of ATL, BTL, digital and consumer marketing activities together with external agencies

- Oversee portfolio management, packaging strategy and the innovation pipeline for the GB & I markets

- Strengthen category leadership by working closely with Sales and Shopper Marketing to develop customer and consumer-focused solutions

- Monitor market dynamics, consumer trends and competitor activity, identifying opportunities and recommending actions to drive growth

PROFILE

- Minimum 6–8 years of progressive marketing experience within FMCG, preferably within the food or beverage industry

- Strong experience in brand and category management, with a proven track record of developing and executing national marketing strategies

- You have experience translating global brand strategies into locally relevant plans, campaigns and commercial activities

- Strong commercial mindset with experience in budget ownership, investment management and a good understanding of P&L drivers

- You demonstrate strong knowledge of media planning, digital marketing, consumer insights and category management

- You are an experienced people leader with the ability to coach, develop and motivate a high-performing marketing team

- You are a strategic thinker with a hands-on approach and the ability to turn consumer, customer and market insights into action

- You possess strong project management and organisational skills, with the ability to prioritise and deliver multiple projects under pressure

- You have excellent communication and stakeholder management skills and are comfortable influencing senior stakeholders across functions and markets

- You are a self-starter with a results-driven mentality, demonstrating resilience, urgency and a collaborative approach

- You are fluent in English, both written and spoken. German language skills are an advantage but not required

WHAT YOU CAN EXPECT

- Competitive base salary

- Benefits package including pension scheme, life insurance, health insurance and 25 days of annual leave

- A commitment to our sustainability: our ambition is to be the most sustainable kids drink in the world

- Working for the biggest kids drink brand worldwide, being available in 120 markets

- A fast paced company, with an excellent leadership team and high growth ambitions

- Flat hierarchies and lots of opportunity to take leadership