Assistant Director, Advertising & Digital Marketing

ABOUT STANFORD UNIVERSITY AND RESIDENTIAL & DINING ENTERPRISES:
Stanford University is one of the world's leading teaching and research universities. Founded in 1891, Stanford’s mission is to create and share knowledge and to prepare students to be curious, to think critically, and to contribute to the world. With world-class scholars and seven schools located together on a single campus, Stanford offers academic excellence across the broadest array of disciplines including business, education, engineering, humanities and sciences, law, medicine, and sustainability. It also is an engine of innovation, blending theory and practice to move ideas and discoveries from labs and classrooms out into the world. Stanford strives to foster a culture of expansive inquiry, fresh thinking, searching discussion, and freedom of thought – preparing students for leadership and engaged citizenship in the world. The university is located between San Francisco and San Jose in the heart of California's Silicon Valley, on a scenic 8,180-acre campus.
Residential & Dining Enterprises (R&DE), the largest auxiliary organization at Stanford University, supports the academic mission of the university by providing high-quality services to students and other members of the university community. R&DE has an annual operating budget of $400M, operates 24/7/365, and oversees a $3B asset portfolio comprising over 7 million square feet—one-third of the campus footprint. R&DE provides housing for 16,000 students and dependents, serves 8 million meals annually at 48 student dining venues and 32 culinary enterprises. In addition, R&DE provides executive services, conference operations, and guest lodging. R&DE is a talented and diverse team of 1,200+ who comprise the following divisions: Student Housing Operations & Stanford Conferences; Stanford Dining and Hospitality & Auxiliaries; Maintenance Operations and Capital Projects; and a team of R&DE strategic business partners—Finance & Administration, Information Technology, Human Resources, and Strategic Communications and Marketing.
“Students (Customers) First” is R&DE’s mantra and its strategic goals reflect its commitment to delivering service excellence to the campus community. R&DE’s belief is “students are never an interruption in our day; they are the reason we are here. ”R&DE’s dedication to promoting fair treatment, access to opportunities, and a positive work environment is reflected in its essential priorities and efforts for cultivating a culture of operational excellence as a foundational cornerstone. R&DE is committed to creating and sustaining inclusive excellence where all staff feel a sense of belonging and are empowered to thrive.
R&DE’s dedication to promoting fair treatment, access to opportunities, and a positive work environment is reflected in its essential priorities and efforts for cultivating a culture of operational excellence as a foundational cornerstone. R&DE is committed to creating and sustaining inclusive excellence where all staff feel a sense of belonging and are empowered to thrive.
The expected pay range for this position is $128,000 to $155,000 per annum.
Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs.
Job Purpose
Under the guidance of senior management, works on the development and implementation of marketing activities, enabling programs, services, events and/or products to meet organizational objectives.  Drives cross-functional collaboration across the organization.  Provides direct supervision to personnel, as well as the management of select outside vendors, to ensure effective operation.

Responsibilities
Core Duties :

- Recommend, manage and execute integrated marketing plans/programs
and strategies to meet business objectives.

- Develop and manage the communication and brand strategy for
individual program(s) incorporating appropriate channels (i.e., web
presence, digital and print).

- Manage market research and campaign/program/service/event
analysis used to inform decisions regarding strategic marketing
direction, product segmentation and customer targeting.

- Assess market opportunities and track market trends.  Recommend
marketing improvements based on findings.

- Responsibility for staff including the recruitment, management,
development, and retention.

- Manage program budget, goals, and objectives in alignment with
organizational goals.

- Guide event planning and execution as needed to support marketing
objectives.

- Manage vendors on specific projects.

Minimum Education and
Experience:

Bachelor’s degree and 5 years of relevant experience; or a
combination of education and relevant experience.

Knowledge, Skills and Abilities :

- Previous experience in product, program and/or services
marketing.

- Experience with digital, web, print, social media
marketing.

- Ability to lead cross-functional teams toward a common
goal.

- Experience with project management and the ability to manage
multiple projects simultaneously.

- Experience with market research and data analysis.

- Understands how to implement effective marketing programs across
multiple channels.

- Creative problem solver with strong critical thinking
skills.

- Strong written and oral communication and presentation
skills.

- Prior experience in planning and managing program
budgets.