Assistant Manager, CRM, Data Analytics & Customer Experience

Company :
Vantage Automotive Limited

Vantage Automotive Ltd (VAL) is the distributor partner of EV brands, BYD and Denza, as well as official distributor for Ford in Singapore. Over the years, VAL has built a strong track record in developing franchises for mass-market and premium passenger and commercial vehicles.

As part of Sime Group, ranked No. 25 in the Fortune Southeast Asia 500, we’re connected to a powerful network across nine markets in the Asia-Pacific region. With over 13,900 employees, Sime Motors is a leader in automotive assembly, importation, distribution, retail, and after-sales services.

What You’ll Be Doing

As an Assistant Manager, CRM, Data Analytics and Customer Experience, you are responsible to strengthen customer engagement, retention, and loyalty.

· Develop and implement CRM strategies to improve customer engagement, retention, loyalty, and satisfaction.
· Analyse customer data and behavioural trends to identify customer segments and engagement opportunities.
· Plan, execute, and optimise personalised CRM campaigns across email, SMS, app notifications, and other communication channels.
· Leverage CRM automation tools to deliver timely and relevant customer communications.
· Develop and support loyalty, retention, and win-back programmes to increase customer lifetime value.
· Oversee contact centre performance and ensure customer enquiries, feedback, and service requests are handled efficiently.
· Monitor and analyse Net Promoter Score (NPS) results, customer feedback, and service trends to identify improvement opportunities.
· Manage mystery shopping programmes to evaluate service quality and recommend corrective actions.
· Collaborate with Marketing, Sales, Aftersales, and Customer Service teams to deliver a consistent customer experience across all touchpoints.
· Track CRM campaign performance, contact centre service levels, NPS results, and mystery shopping outcomes.
· Prepare management reports and recommend data-driven improvements to enhance customer experience and business performance.

Who We’re Looking For
· Degree in Marketing, Business, Customer Experience, Data Analytics, or a related discipline.
· Relevant experience in CRM, customer engagement, loyalty programmes, marketing automation, or customer experience.
· Experience managing contact centre operations, NPS, or mystery shopping programmes would be advantageous.
· Familiarity with CRM platforms, campaign automation tools, and customer segmentation.
· Strong analytical skills with the ability to translate customer data into actionable insights.
Good project management, communication, and stakeholder-management skills.
· Customer-focused, detail-oriented, and comfortable managing multiple initiatives.
· Able to collaborate effectively with cross-functional teams in a fast-paced environment.

Why Join Us at Sime Motors?

- Be part of a trusted brand with a regional footprint

- Work with cutting-edge automotive technology

- Grow your career in a supportive, performance-driven culture

- Enjoy structured training, career progression, and employee benefits