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Associate, Producer

Astro

All Asia Broadcast CentrePosted yesterdayDirect from company

  • LocationAll Asia Broadcast Centre
  • Work typeNot stated
  • EmploymentFull-time
  • Posted26 October 2026
  • SourceAstro's careers page (Workday)
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About the role

WHY JOIN US?

- We practice a vibrant & energetic office culture.

- We provide opportunities for career advancement within the company.

- Good performance is always rewarded accordingly.

“ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ”

JOB RESPONSIBILITIES:

JOB DESCRIPTION

- Driving specific segments to grow revenue, ARPUcontribution and product/service penetration (packageinventory management, up-sell, x-sell and anti-spindown campaigns) including growing customers’product/service suite and increasing package/servicepenetration.

- Identify, develop and execute an Annual ActionPlan/Roadmap to meet business objectives. Proposeschedule of sales and retention marketing campaigns onannual basis to fit into the overall upsell plan.

- Develop customer value proposition and product bundlesfor specific segments based on customer life-stage anddemographics with differentiated offerings includingpricing and service treatment.

- Effectively manage annual budget while continuouslyimproving campaign ROI and response rate by leveragingon tools, effective data mining/targeting and strongcollaboration with channel partners to develop up sellcampaigns with the objective to boost up performance ofpackages/service take up.

- Identify, understand and analyse market potential byraces while working with business analyst and/or dataanalytics. Thereafter, information is used to definebusiness objectives, build a business case, establishmarket strategies, estimate package uptake and developintegrated marketing programs along with key successmeasurements.

- Develop & execute customer segmentation campaignsto support the overall business.

- Represent Customer Division in all Channels GTMprograms with channels partners and leads intradepartmental coordination to roll out thosecampaigns/initiative.

- Provide appropriate marketing materials for launchingand optimizing marketing programs

- Identify, develop, track and manage alternate saleschannels to further enhance our APRU by working withCSC, CSD, road show, direct sales, web, etc.

- Regularly analyse business performance and proactivelyexplore ways for continuous improvement

REQUIREMENTS:

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