Brand & Customer Product Manager

Job Description

Job Description:
The Product Manager will lead brand strategy and the planned 2027 launch in Israel for chronic obstructive pulmonary disease (COPD).
This hands-on role requires strong marketing capabilities to translate scientific evidence, pulmonologist insights, and patient needs into differentiated positioning against current and future competitors.

Key Responsibilities:

- Lead the integrated launch plan, defining readiness milestones, accountabilities, timelines, and performance measures through post-launch optimization.

- Develop and execute strategic and tactical brand plans, using market insights, pulmonologist segmentation, and patient needs to define differentiated positioning and value propositions.

- Coordinate launch execution across Medical Affairs, Market Access, Regulatory, Sales, Compliance, Legal, Finance, and Supply Chain, aligning workstreams and resolving barriers.

- Build relationships with pulmonologists, respiratory KOLs, and healthcare stakeholders to inform educational and compliant engagement plans with Medical Affairs.

- Partner with regional and global teams to represent Israeli needs, adapt strategy and assets locally, and share launch progress, risks, and early-market learnings.

- Partner with Market Access to address coverage and reimbursement barriers.

- Develop educational and communication initiatives for pulmonologists and all pre- and post-launch marketing and communication materials for the field team, ensuring evidence-based messaging, approved labeling, and appropriate review and approval.

- Initiate and deliver creative digital and field-based projects addressing stakeholder needs and brand priorities.

- Map the patient journey from prescription and insurance approval to ongoing use; address access and adherence barriers.

- Monitor launch readiness, brand performance, market trends, access effectiveness, and aggregated patient support outcomes, including initiation and adherence where permitted, to guide optimization.

- Ensure full compliance with regulatory requirements, company policies, and market-specific standards across all product-related activities.

- Own forecasting, P&L, and budgets, with rigorous tracking and reporting to maximize return on investment.

Required Qualifications:

- Strong scientific understanding and ability to translate complex data into compelling business and marketing narratives.

- At least 2 years of pharmaceutical product management experience, with ownership of brand planning and execution.

- Proven cross-functional leadership and ability to influence without direct authority and mobilize teams around shared objectives.

- Strong strategic and analytical thinking, emotional intelligence, and interpersonal skills.

- Experience building professional collaborations with specialist physicians, KOLs, and healthcare stakeholders.

- Ability to navigate regulatory and patient access processes and partner with Market Access to address barriers.

- Creative, proactive, commercially minded, and solution-oriented, with strong judgment and ownership.

- Digital solution orientation and familiarity with digital tools and platforms

- Excellent Hebrew and English communication and presentation skills, including engagement with senior regional and global stakeholders.

- Strong project management, prioritization, and problem-solving skills; ability to manage complex tasks, adapt to changing priorities, and meet tight deadlines under pressure.

- Proven financial acumen, including forecasting, P&L, and budget management.

- Experience with regional and/or global teams in a matrix organization, aligning priorities, localizing plans, and communicating progress, risks, and support needs.

Preferred Qualifications (Advantages, Not Mandatory):

- Previous experience in the respiratory therapeutic area, particularly COPD, and experience working with pulmonologists or respiratory KOLs.

- Pharmaceutical launch or pre-launch experience, including integrated readiness planning and delivery against critical milestones, is a strong advantage.

- Experience with reimbursement pathways or patient access initiatives.

Additional location(s) Compensation Information:

Required Skills:
Brand Planning, Chronic Obstructive Pulmonary Disease (COPD), Creative Campaign Development, Cross-Functional Leadership, Forecasting Models, Interpersonal Relationships, Market Access, Marketing Budget Management, Marketing Data Analysis, Marketing Strategy Implementation, Pharmaceutical Products, Presentation Delivery, Project Management, Respiratory Therapy, Strategic Planning
Preferred Skills:

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Employee Status:
Regular
Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:
Hybrid
Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:
11/8/2026 *A job posting is effective until 11:59:59PM on the day BEFORE  the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.