Director, Marketing

Who are we?

At Finastra, we’re a global leader in financial services software, dedicated to expanding access to financial services and shaping what’s next for the industry. Our technology powers mission‑critical solutions across Lending, Payments and Universal Banking, supporting over 7,000 customers, including 80% of the world’s top 50 banks, in more than 110 countries.

Disclaimer:

Finastra has signed an agreement to sell its Universal Banking business to Pollen Street Capital, with completion expected end 2026 / early 2027, subject to consultation and customary closing conditions. Upon completion, this role is expected to transition to the standalone Universal Banking business, creating opportunities to support its future growth and success.
Context and structure

- This is a Grade 9 leadership role reporting directly to the Chief of Staff & Head of Marketing.

- The role leads the marketing function and is responsible for the development, performance and continuous improvement of the marketing team, including Product Marketing, Global Campaigns, Customer Advocacy & Analyst Relations, and Field Marketing.

- The role is accountable for translating business priorities into effective marketing strategies and programs that strengthen market positioning, support commercial growth, enhance customer advocacy and build awareness of the company in priority markets.

- The role operates with significant autonomy in the day-to-day leadership of marketing, while partnering closely with the Chief of Staff & Head of Marketing on strategic priorities, corporate positioning, executive communications, analyst engagement and board-related activities.
Role purpose
This role acts as the senior marketing leader for the business, responsible for driving market positioning, product marketing, marketing performance and brand development across product marketing, field marketing, customer advocacy, analyst relations, communications and demand generation.
The role combines strategic thinking with hands-on execution, ensuring the marketing function delivers measurable business impact while helping establish and strengthen the company's market position as a newly independent business. The focus is on building compelling market narratives, improving marketing effectiveness, strengthening commercial alignment and creating a culture of continuous improvement, measurement and accountability.

Key responsibilities

- Develop and execute the annual marketing strategy, marketing plan and budget, ensuring alignment to business priorities, commercial objectives and growth targets.

- Lead and continuously evolve the product marketing function, including positioning, messaging, value proposition development, portfolio storytelling, competitive differentiation, sales enablement, launch support and analyst messaging.

- Drive the effectiveness of global campaigns and field marketing activities, ensuring marketing investment is focused on the highest-value opportunities and translated into measurable awareness, engagement, pipeline and commercial outcomes.

- Lead the development and execution of integrated marketing programs across digital, events, customer marketing, content, communications and partner activities.

- Partner with the Partner & Services Sales function to strengthen partner marketing, co-marketing initiatives, joint campaigns and go-to-market activities that expand market reach and support pipeline growth

- Own operational management of brand, website, public relations, agencies, marketing technology and other marketing capabilities, including establishing and maturing capabilities previously provided through central functions as the business transitions to an independent operating model.

- Lead the customer advocacy program, including customer references, case studies, testimonials, analyst references, customer speakers and broader advocacy initiatives that strengthen market credibility and commercial effectiveness.

- Own analyst relations operations and customer advocacy operations and programs, ensuring effective engagement planning, briefing support, follow-up activity and coordination of analyst-related initiatives.

- Develop marketing performance dashboards, KPIs, performance reviews and reporting processes that provide clear visibility into marketing effectiveness, business impact and areas for improvement.

- Continuously improve marketing planning, measurement, processes and ways of working, ensuring the function becomes increasingly data-driven, accountable and effective over time.

- Partner closely with Sales, Product, Services and Leadership Team stakeholders to improve alignment, strengthen go-to-market execution and ensure marketing activity supports business objectives.

- Support major strategic initiatives, including brand transition activities, market launch programmes, transformation initiatives and other business priorities as required.

- Lead and further develop the established marketing team, setting priorities, developing talent and ensuring consistently high-quality execution across all marketing disciplines.

- Lead continuous improvement of marketing operating rhythms, planning processes, performance reviews and team accountability, ensuring the function becomes increasingly effective, measurable and commercially focused.
Experience profile

- 10+ years' experience in B2B technology marketing, enterprise software marketing or related disciplines.

- Strong product marketing experience, including positioning, messaging, value proposition development and go-to-market strategy.

- Proven experience leading integrated marketing functions, with particular strength in product marketing, market positioning and go-to-market strategy. Experience across demand generation, communications, digital marketing, events and customer advocacy preferred.

- Demonstrated ability to balance strategic thinking with hands-on execution in fast-moving and evolving business environments.

- Strong commercial acumen and experience measuring marketing performance and contribution to business outcomes.

- Experience leading teams and developing talent in complex, matrixed organisations.

- Experience working closely with senior executives and business leaders.

- Experience in financial services, banking technology or other regulated software markets strongly preferred.

- Knowledge of core banking or adjacent banking technology markets preferred.
Success in role

- Establishes a clear, compelling and differentiated market position for the company, its products and its solutions.

- Builds stronger product marketing capabilities that improve messaging, sales enablement, analyst perception and market understanding.

- Delivers increasingly effective marketing programs that contribute measurable awareness, engagement, pipeline and commercial outcomes.

- Establishes a clear, consistent and trusted framework for measuring marketing performance, impact and return on investment.

- Strengthens customer advocacy, references and external market credibility.

- Ensures the company is effectively represented across brand, website, communications, events and analyst engagement activities.

- Further develops the established marketing team, strengthening capability, accountability and overall marketing effectiveness.

- Establishes stronger marketing discipline, accountability and performance management, creating a culture of continuous improvement across the marketing function.

- Reduces dependence on executive intervention by creating a marketing function that operates with confidence, discipline and strong business alignment.
We are proud to offer a range of incentives to our employees worldwide. These benefits are available to everyone, regardless of grade, and reflect the values we stand for:
Flexibility: Enjoy unlimited vacation, subject to local regulations and business priorities. Benefit from hybrid working arrangements and inclusive policies such as paid time off for voting, bereavement, and sick leave.
Well‑being: Access confidential one‑to‑one support through our Employee Assistance Program, connect with our network of Wellbeing Champions and Gather Groups, and take part in monthly events and initiatives designed to help you thrive—inside and outside of work.
Health & Financial Security: Medical, life and disability insurance, retirement plans, lifestyle, and other benefits.*
Sustainability: Paid time off for volunteering and donation‑matching opportunities to support causes that matter to you.
Inclusion: Get involved in our inclusion communities, such as Count Me In, Culture@Finastra, Proud@Finastra, Disabilities@Finastra, and Women@Finastra—open to everyone who wants to participate and contribute.
Career Development: Access online learning and accredited courses through our Skills & Career Navigator tool.
Recognition: Take part in our global recognition program, Finastra Celebrates, and share your voice through regular employee surveys that help shape our culture and ways of working.

*Specific benefits may vary by location.
At Finastra, each individual is unique—bringing their own ideas, perspectives, cultural backgrounds, and experiences. We learn from one another, value what makes us different, and create an environment where everyone feels included, supported, and able to be their authentic selves.

Be unique. Be exceptional. Help us make a difference at Finastra.