Senior Strategic Marketing Manager(Market Expansion & Rare Disease Strategy)

ROLE RESPONSIBILITIES:
•    Develop the rare disease marketing platform strategy and annual plan, with a focus on improving diagnosis and treatment quality in disease areas such as hemophilia.
•    Shape the lower-tier market expansion strategy, identifying opportunities in priority provinces to extend business coverage through policies, quality-control standards and clinical practice guidelines.
•    Partner with regional teams to pilot programs in priority provinces, establish replicable program models, SOPs and performance metrics, and drive scaled implementation.
•    Build and maintain national and provincial expert networks to translate policies, standards and quality-control requirements into clinical practice.
Qualifications
•    Bachelor's degree or above in Medicine, Pharmacy, Management or a related discipline;
•    Minimum of 8 years' experience in the pharmaceutical industry; a background in rare disease/oncology central marketing or medical affairs is an advantage;
•    Minimum of 3 years' project management experience, with strong strategic thinking and proven cross-functional collaboration skills;
•    Experience working with national/provincial health commissions, quality control centers or academic associations is preferred;
•    Fluency in written and spoken English is preferred; proficiency in Microsoft Office.

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Marketing and Market Research