Sports Behaviour Analyst

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
Who we are
We’re Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway and Jackpot City. We’re a powerhouse built on decades of expertise and we’re changing the game for good. Our mission is to give our customers a superclass entertainment experience.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Super Group, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.
Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you
We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters.
If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.
As our Sports Behaviour Analyst, you will play a key role in supporting the delivery of a high-quality risk and integrity monitoring service. Your work will directly contribute to the sportsbook’s ability to stay ahead of emerging threats and maintain a fair, competitive environment for all users. Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game.

What you’ll do
You’ll take ownership of work that gives us our competitive edge, including:

- Analysing betting behaviour across sports, markets, and customer segments to identify trends and potential risks

- Investigating patterns of advantage play, including promotions exploitation and coordinated betting activity

- Evaluating the performance of promotional campaigns and identifying opportunities to improve strategy

- Supporting the identification of emerging syndicate behaviours and providing insights on how to detect and mitigate them

- Working closely with Trading, Risk, and Integrity teams to turn insights into practical actions

- Producing clear, data‑driven insights and reports that inform business decisions and long‑term planning

- Contributing to the development and enhancement of behavioural detection tools and processes.

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring
You’re someone who brings:

- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas and present insights clearly

- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals

- Strong organisational skills and the ability to manage multiple projects without dropping the ball

- Exceptional attention to detail and a commitment to high‑quality work

- Adaptability – you stay sharp, productive and positive in fast‑moving environments

- Strong analytical mindset with the ability to interpret complex behavioural and betting data

- High attention to detail and a structured approach to problem‑solving

- Understanding of sports betting markets and customer behaviour

- Experience working with data (Excel, SQL, Databricks or similar)

- A passion for sports and betting trends.

Desirable skills you’ve got up your sleeve
It would be great if you also have some of the following skills:

- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends

- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations

- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards

- Experience in developing and executing customer retention strategies

- Experience in a sportsbook, igaming, or data‑driven environment

- Knowledge of advantage play and betting strategies

- Experience using data visualisation tools (e.g. Tableau, PowerBi)

- Familiarity with analytics platforms (e.g. Kibana, ElasticSearch, Databricks)

- Advanced data querying skills.

Our values are non-negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.
These competencies are:

- Adaptability

- Ownership and accountability

- Initiating action

- Resilience

- Team orientation

- Integrity

- Innovation

What you’ll get back
We invest in your growth and wellbeing, so you can bring your best:

- Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.

- Your progress matters . Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.

- Support that has your back . Our Employee Assistance Programme offers resources for you and your family.

- Group Life Cover

- Funeral Fund Benefit

- Income Continuation Benefit

- Medical Aid Subsidy

- Retirement Annuity Subsidy

Ready to feel superclass?
At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.

Game on!

*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
*Shortlisted candidates may need to complete an assessment.

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.
The perfect place to work, play and grow!