Assistant Manager, Retail Marketing

REQ15177 Assistant Manager, Retail Marketing (Open)

PRIMARY RESPONSIBILITIES:

- Arrange and execute events, GWP, Sales Events and promotions and partnerships etc.

- Develop and implement sales strategies to drive sales and revenue for the Mall at COD and SC, and Morpheus Retail

- Prepare forecast for promotions and events and setup KPIs

- Prepare regular market and competitors analysis

- Review and perform data-analysis on promotions and/or incentive schemes for the malls

- Present key sales & analysis findings to management with actionable recommendations for business development

- Work closely with Retailers at COD and SC, and Morpheus Retail team to implement initiatives

- Plan, review, and enforce the SOP for all initiatives

- Ensure all stakeholders are informed about promotions and initiatives

- Develop marketing communication strategies with Marketing teams for the Malls exposures and promotions

- Develop, Maintain, and Activate the Mall VICs (data collected from GWP)

QUALIFICATIONS:
Experience

- Minimum 5 years’ experience in event marketing, promotion campaigns, sales, or brand promotion

- Experience in mall or retail environment is a plus
Education

- Degree Holder in Marketing & Events, Business, or related discipline.  Other candidates with relevant experience will be considered
Skills / Competencies
·         Strong proficiency in using Excel, PowerPoint, Word and other MS Office apps
·         Knowledge of Photoshop, Illustrator, or AutoCAD will be an advantage
·         Fluent in spoken & written English and Chinese, with some Mandarin