Associate, Creative Content Production

WHY JOIN US?

- We practice a vibrant & energetic office culture.

- We provide opportunities for career advancement within the company.

- Good performance is always rewarded accordingly.

“ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ”

JOB RESPONSIBILITIES:

KEY RESPONSIBILITIES:
1. Brand Partnerships & Revenue Integration:
-          Act as the primary liaison between Astro Media Solutions (AMS)KEY and brand partners, ensuring all partnership deliverables are clearly translated into execution plans
-          Ensure all commercial agreements are fulfilled in full, including scope, timelines, and value commitments
-          Identify opportunities to enhance  our films and partner value beyond agreed deliverables
-          Support revenue growth through effective execution of sponsorships and branded content

2. Campaign Development & Execution:
-          Lead end-to-end execution of branded campaigns across TV, Radio, digital, social, and on-ground platforms
-          Develop execution frameworks and timelines aligned with partnership agreements
-          Coordinate across internal teams and external stakeholders to ensure seamless delivery
-          Ensure campaigns are delivered on time, on brief, and aligned with both creative and commercial objectives

3. Cross-Functional Coordination & Governance:
-          Bridge communication between AMS, Astro Shaw creative, production and marketing, and partners to ensure alignment
-          Manage expectations across stakeholders and ensure clarity on deliverables and timelines
-          Proactively resolve execution gaps or misalignments
-          Establish workflows to improve efficiency and reduce risks

4. Content Strategy & Branded Storytelling:
-          Translate partnership objectives into compelling, content-led storytelling
-          Ensure branded content integrates seamlessly with Astro Shaw IP while maintaining quality & support development of multi-platform content

5. Innovation & Content Development
-          Drive adoption of innovative formats (e.g. Chop Chop Chop, hybrid formats)
-          Identify opportunities to optimise cost while maintaining creative output
-          Explore new approaches to enhance campaign effectiveness

6. Performance & Commercial Delivery
-          Drive KPIs including revenue realisation, cost defray, and ADEX contribution
-          Track and optimise campaign performance
-          Support reporting on campaign outcomes and partner value delivery

7. Non Monatery Partnerships:
-          Strategic Co-Marketing: Scaled brand awareness by negotiating "zero-dollar" audience swaps and cross-promotional campaigns, securing high-value impressions without additional marketing spend.
-          IP & Asset Optimization: Enhancing brand equity by packaging proprietary IP for strategic integrations and co-branded product developments that increases overall market value
-          Audience Engagement: Design and execute immersive co-branded experiences—ranging from digital activations to physical events—that significantly raises audience awareness & engagement

REQUIREMENTS:
-          Candidate must possess at least a Bachelor's Degree. Preferably in Business Management, Marketing, Mass Communication, Advertising/Media or equivalent
- Previous experience in creative/media agency, broadcast companies with exposure to multimedia is recommended
- Possess stakeholder management skills and ability to collaborate with various stakeholders/ clients/ partners
- A team player with strong communication skills and a through grasp of the competitive landscape, strong news judgement and an awareness of in-trend news/activities in the digital space.
- Flexible, quick thinking, eneretic and able to work independently under pressure while maintaining attention to detail
- Have a keen interest in the film industry and interest to learn more about locally produced content
- Excellent interpersonal skills.
- Able to perform well under tight deadlines and easily adaptable to change.
- Strong command of English - Written and spoken

REQUIREMENTS: